Raphael Bratschi – a new face at APG|SGA: the market leader driving the link between out of home and mobile media
APG|SGA has recruited Raphael Bratschi, an experienced industry expert and specialist with a track record, to expand its activities in the mobile media, interaction and data collecting segment. Raphael Bratschi will take up his post at the Swiss market leader for out of home advertising on 1 September 2016.
APG|SGA is stepping up its activities in the field of mobile media, user activation and data collecting. Back in 2014 the company introduced the «Double Impact» product, enabling posters to be combined with mobile devices by an advertising banner. And recently it successfully launched the «Guess why beacons» pilot project with the loyalty app poinz and Swisscom. APG|SGA is convinced that mobile Internet use in the context of analogue and especially digital out of home advertising will result in new, interactive forms of advertising as well as develop innovative and data-based ad-triggering options – in particular with a view to program planning. «The location and relevance of played advertising content are becoming increasingly important. We see unique opportunities in linking our advertising media to mobile devices», comments Markus Ehrle, CEO APG|SGA.
Raphael Bratschi knows the out of home advertising business. From 2008 until 2010 he worked for APG|SGA as a key account advisor. He then worked at various companies for the digital advertising market. Since autumn 2014 he has worked at Adwebster AG as Sales Director & Business Development. Raphael Bratschi will take up his post at APG|SGA on 1 September 2016 and will report directly to the Head of Partner & Product Management, Beat Holenstein.
Beat Holenstein, Head of Partner & Product Management
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 51, email@example.com
APGISGA, Allgemeine Plakatgesellschaft AG, Media Office
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- Media release