APG|SGA continues to market the public transport hotspots in the Lausanne region and gradually expands its offering with additional advertising formats
The Lausanne region public transport companies (tl) have awarded three lots for commercial advertising spaces in and on vehicles and at the attractive métro m1 and m2 stations with effect from 1 January 2017. APG|SGA has won two promising lots in a demanding competitive process.
From 1 January 2017, APG|SGA Traffic will be responsible for marketing all the tl’s interior analogue and digital spaces (all buses and métro). «We are absolutely delighted to receive this vote of confidence from tl, which affirms our successful activities in the area of indoor formats», says Daniel Flück, Head of APG|SGA Traffic. The digital TrafficMediaScreens launched last year are already well established on the market and enjoy a high level of acceptance by passengers. The successful national products with hanging displays and window banners are still available, of course.
APG|SGA was awarded exclusive marketing rights for the métro stops (lines 1 and 2), which means that these busy public transport hotspots can continue to host a wide range of advertising formats. APG|SGA is planning to integrate additional advertising formats here from 2017 onwards. «We want to work together with tl to further enhance the attractiveness of Switzerland’s only métro. Our plans include extensive digitization of the advertising spaces and systematic use of our broad portfolio, also incorporating promotions, which work extremely well in combination with other advertising spaces in this environment», according to Olivier Chabanel, Head of Acquisition – Western Region.
In the coming weeks, APG|SGA will work with tl to define the implementation of the new advertising spaces and their phased roll-out in the course of the next few years.
Olivier Chabanel, Head of Acquisition – Western Region, APG|SGA
23, chemin d’Entre-Bois, 1001 Lausanne, T+41 58 220 74 45, firstname.lastname@example.org
Daniel Flück, Head of APG|SGA Traffic
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 73 44, email@example.com
APG|SGA Media Office
Giesshübelstrasse 4, 8045 Zurich, T+41 58 220 70 71, firstname.lastname@example.org
- Media release