September 2016
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Politische Werbung bei PostAuto: APG|SGA Traffic bietet impactstarke Werbemöglichkeiten im öffentlichen Verkehr
Ab sofort ist politische Werbung im Rahmen von Abstimmungs- und Wahlkampfkampagnen auf den Werbeflächen im Innenraum der nationalen Postautos zugelassen.
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Erste BrandingWall im Zürcher Hauptbahnhof
Mit der Realisierung der ersten Schweizer BrandingWall erhält der Zürcher Hauptbahnhof ein impactstarkes, neues Werbeelement an exklusiver Lage. Für die erstmalige Belegung konnte der Migros-Genossenschafts-Bund gewonnen werden, welcher die Inszenierung «FarmMania» im Zeitraum vom 12. September bis 9. Oktober 2016 durchführt.
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APG|SGA unveils innovations for 2017: expanded range of spaces throughout Switzerland, concrete performance ratings for analogue posters, innovative promotional opportunities and more interactions
From 10 October 2016, out-of-home campaigns and new offerings from APG|SGA can be booked for the first half of 2017. For advertisers this means: don’t miss the date and make sure you secure the best locations at an early stage. With the publication of the 2017 pocket planner, APG|SGA is introducing its innovations, expanded range of spaces at prime locations, live communications and modern technologies for more interaction. In addition, thanks to SPR+ MobNat, fully updated and more precise performance ratings are available for analogue spaces.
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2016 environmental report: focus on the value chain and improved environmental performance in the procurement of sustainable energy and materials
On 5 September, APG|SGA published the 14th issue of its annual environmental report. Once again, Switzerland's leading Out of Home advertising company improved on its environmental performance in 2016 compared with previous years. In a 5-year comparison, the eco-balance shows a gratifying downtrend. APG|SGA has been able to reduce its environmental impact by around 20% since 2011.
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Poster of the month - the winners have been confirmed
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.