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Samsung and APG|SGA test 85-inch outdoor displays and evaluate the latest City ePanels of the future


Samsung, one of the leading display production manufacturers, and APG|SGA, Switzerland’s premier Out of Home advertising company, are testing Samsung’s «OH85F» 85-inch outdoor display for the first time, exclusively in the city of Zurich.

On February 2nd, APG|SGA installed the first ever Samsung 85-inch outdoor display in Switzerland – right between the Sihlcity and Brunaupark shopping centres at the busy Saalsporthalle station of the Sihltal-Zurich-Uetliberg railway (SZU). The OH85F display developed by Samsung over the past few months will now be presented to the public exclusively in a test period lasting several weeks. The «OH85F» is the largest available display in Samsung’s entire outdoor range. The glass is vandal-proof, and its anti-graffiti coating makes it easier to clean. The OH series units can be used in temperatures between minus 30 degrees and plus 50 degrees without the need for special casing – and in all weathers thanks to their IP56 certification. With a brightness of up to 2,500 cd/m2, the display is easily legible even in direct sunlight. Michel Schauenberg, Head of Business Development Display at Samsung, is enthusiastic: «We are extremely pleased to present our pioneering new product at a railway station with our professional partners APG|SGA, Kilchenmann and SZU. We have achieved this premiere thanks to everyone involved. This first installation in Europe will help demonstrate the possibilities of Digital Out of Home Media.» Over a three-month test phase, APG|SGA will broadcast the same content on the new Samsung display as on the Rail ePanels at Zurich main station. Advertisers thus benefit from free additional benefits. As well as feedback from customers and location partners, the technical measurement data will be constantly evaluated and the control systems continuously optimized. Light and temperature fluctuations in particular will provide valuable information. The findings obtained will form the basis for deciding whether the «OH85F» will be used as a next-generation City ePanel in the future.

Further information

Samsung Electronics Switzerland GmbH
Michel Schauenberg, Head of Business Development Display & Printing | Samsung Business
Giesshübelstrasse 30, 8045 Zurich, tel. 41 44 455 67 13,

APGISGA, Allgemeine Plakatgesellschaft AG
Nicolas Adolph, Digital Competence Center
Giesshübelstrasse 4, 8045 Zurich, tel. +41 58 220 78 41,

APGISGA, Allgemeine Plakatgesellschaft AG, Media Office
Giesshübelstrasse 4, 8045 Zurich, tel. +41 58 220 70 71,

Press release