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APG|SGA Mountain extends cooperation with several national mountain destinations and adds new regional partnerships

13.09.17

The specialist in Out of Home advertising in the Swiss mountains is extending its partnerships with several large mountain railway companies for the long term. The APG|SGA Mountain offering will also be expanded with regional areas that operate all year round. The larger product range will include new advertising opportunities for the 2017/18 season.

APG|SGA Mountain, the specialist in comprehensive, creative Out of Home advertising solutions, is extending its cooperation with several national partners longterm. This includes the destinations of Pizol, St. Moritz-Corvatsch, Pilatus, Meiringen-Hasliberg and Verbier. New contracts were concluded with La Berra and the Jaun-Gastlosen, Lauchernalp and Mörlialp mountain railways as regional partners. These areas are also popular destinations in the summer months and are attractive for advertisers as they are open all year round. Cross-regional campaigns can thus increase their reach and attract more attention in the long term. Resident businesses gain an attractive presence with local roots and a high level of geographic identification.

Optimum focus on national and regional communication needs
In close cooperation with its partners, APG|SGA Mountain guarantees advertisers spaces with the widest possible reach – suitable for messages aimed at active, affluent target groups in a relaxed, leisurely atmosphere. The full range of over 5000 analogue and digital spaces is continuously reviewed, optimized and expanded. The product range will also feature the latest generation of ski racks for the coming 2017/18 season, firstly in Nendaz, Veysonnaz, Crans-Montana, Lenk, Grindelwald, Grimentz and St. Moritz, with more areas being prepared. In addition to this, the extremely popular range of PylonPosters will be expanded in the destinations Arosa, Lenzerheide, Meiringen-Hasliberg, Jungfrau, Grindelwald, Grächen, Grimentz and Haute-Nendaz.
 

Information
www.apgsga.ch/mountain

Contact
Markus Bien, Head of APG|SGA Mountain, Allgemeine Plakatgesellschaft AG
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 77 19, markus.bien@apgsga.ch

APGISGA, Allgemeine Plakatgesellschaft AG, Media Office
Giesshübelstrasse 4, 8045 Zurich, tel. +41 58 220 70 71, media@apgsga.ch

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