Content: News & Presse releases

October 2018

  • 30.10.18

    aymo mobile targeting: Target-group definition to the metre for mobile advertising campaigns

    aymo mobile targeting: Target-group definition to the metre for mobile advertising campaigns

    APG|SGA Interaction launches its new website with an absolute innovation: The aymo mobile targeting website provides a free choice of polygons and perimeters. This enables clients to define their target areas to the exact metre, thus significantly increasing the relevance of their advertising messages.

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  • 09.10.18

    Swiss Poster Award 2018: Call for Entries

    Swiss Poster Award 2018: Call for Entries

    The competition for the "Swiss Poster Award" has opened: the expert jury is looking for the most outstanding Out of Home creations. New members of the jury are Yvan Piccinno (Managing Director Y&R Group Switzerland) and illustrator Paula Troxler (PANK). Agencies, creatives and companies still have until 30th November 2018 to submit their entries for the competition. The award, which is coveted in the Swiss communications industry, is conferred in six categories. An opening of the "Out of Home Innovations" category now allows all outdoor advertising formats and technologies to be admitted.

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  • 02.10.18

    Poster of the month - the winners have been confirmed

    Poster of the month - the winners have been confirmed

    The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.

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  • 02.10.18

    Jetzt live: Der neue Rail ePanel AdWalk im Bahnhof Bern

    Jetzt live: Der neue Rail ePanel AdWalk im Bahnhof Bern

    Der schweizweit einmalige Rail ePanel AdWalk in Bern wurde im September 2018 erfolgreich in Betrieb genommen. Zwei Netze à 14 Screens ziehen neu die Blicke der wöchentlich über 2 Millionen Pendlerinnen und Pendler im zweitgrössten Bahnhof der Schweiz auf sich.

    Mit einem Spot, der zum Träumen anregt, belegte easyJet als erster Kunde die insgesamt 28 Werbeflächen in Richtung City und Universität exklusiv. In den kommenden Wochen folgen weitere spannende und unübersehbare Umsetzungen.
     

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