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Swiss Poster Award 2018: Call for Entries


The competition for the "Swiss Poster Award" has opened: the expert jury is looking for the most outstanding Out of Home creations. New members of the jury are Yvan Piccinno (Managing Director Y&R Group Switzerland) and illustrator Paula Troxler (PANK). Agencies, creatives and companies still have until 30th November 2018 to submit their entries for the competition. The award, which is coveted in the Swiss communications industry, is conferred in six categories. An opening of the "Out of Home Innovations" category now allows all outdoor advertising formats and technologies to be admitted.

The Swiss Poster Award is the competition for analogue, digital and innovative outdoor advertising in Switzerland. It honours outstanding creative work, emphasises the value of design and underlines the importance of the poster in the context of an intermedia comparison. The expert jury consists of 21 well-known members from the fields of advertising, culture and design. Evaluation focuses on new ideas and the striking implementation of the advertising message. Marks are also earned for aspects such as communicative sustainability and graphic craftsmanship.

Countdown to the participation deadline
Agencies, creatives and companies still have until 30th November 2018 to submit their own work for the competition. Any creations that were produced for Switzerland and on display in public spaces during 2018 are eligible for entry. The competition is free to enter, which can be done online at

Six categories and one overall win
The Swiss outdoor advertising industry awards are defined in six categories. The awards are conferred accordingly in gold, silver and bronze. The centrepiece is the "Poster of the Year" award for an overall win across all categories. The "Poster Innovations" category was opened and is now called "Out of Home Innovations", meaning that all formats, technologies and implementations in the field of commercial outdoor advertising can now be submitted. This allows the competition to include a broader range of innovations and take account of the full spectrum of Out of Home media.

1. “Commercial National”
Major nationwide poster campaigns with posters in at least ten cantons and/or the five biggest cities (Basel, Bern, Geneva, Lausanne and Zurich). Posters must provide information in any form about companies, products, services or events.

2. “Commercial Local and Regional”
Posters with local and/or regional significance. Posters must provide information in any form about companies, products, services or events.

3. “Public Service”
Posters for charitable organisations, political organisations and public-sector institutions.

4. “Culture”
Posters for cultural institutions or events, for example theatres, museums or festivals.

5. “Out of Home Innovations” (newly open for all formats)
New ideas and implementations in the field of commercial outdoor advertising.

6. “Digital Out of Home”
Digital advertising media with moving image/text. Played on at least 70-inch screens.

New jury members
Judging will be held on 11th December 2018 at the Museum für Gestaltung Zürich under the direction of jury president Christian Brändle. The expert jury has been increased and has a total of 21 members. Yvan Piccinno (Y&R Group Switzerland) is a newcomer to the panel. The multi-award-winning illustrator Paula Troxler (PANK) replaces Ernst Hiestand, who was a member of the jury for eleven years. Current members are Stephan Bundi (Atelier Bundi), Karin Estermann (Inhalt und Form), Remy Fabrikant (Team Cosmo), Markus Gut (Process Group), Ralph Halder (Team Cosmo), Beat Holenstein (APGISGA), Iza Hren (Visuelle Gestaltung), Alexander Jaggy (thjnk), Petra Kreussler (the Generation Media), Lisa-Jeanne Leuch (Forme & Fonction), Martina Münch (Design Urban Space Transport, Basle), Fernando Perez (Wirz Communications), Markus Ruf (Ruf Lanz advertising agency), Pascal Schaub (Migros-Genossenschafts-Bund), Claudia Schroeter (mediatonic), Philipp Skrabal (Farner Consulting), Martin Spillmann (Spillmann/Creative/Direction) and Romano Zerbini (Photobastei 2.0).

Award ceremony and exhibition
The award ceremony for the Swiss Poster Award will be held in front of invited guests at the APG|SGA Poster Night on 7th March 2019 in Hall 622 in Zurich Oerlikon. The winning designs will be exhibited at "GrafikSCHWEIZ 19". Details on the Festival für Design und Technologie can be found at

Further information
News about the Swiss Poster Award 2018 will be published under the hashtags #swissposteraward #posternight on Instagram and Facebook. Details about the award, winners of recent years and the members of the jury can be found at

Christian Brändle, jury president and Director of the Museum für Gestaltung Zürich
Ausstellungsstrasse 60, 8005 Zurich, T +41 43 446 67 67,

Markus Ehrle, CEO of APG|SGA
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 71 73,

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