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City of Zug tender: APG|SGA receives the contract to market all existing spaces


At the beginning of December 2018 the City of Zug published its decision on the “tender for posters on public land in the City of Zug”. APG|SGA has been awarded the exclusive right to market some 200 poster advertising spaces, and is thus still the clear leader in the cantonal capital. With its marketing concept and its references, APGISGA submitted the most competitive bid. The new contract starts on July 1, 2019 for a period of 7.5 years.

The City of Zug launched the tender with a total of four lots in mid-August 2018. The largest and most important lot comprised around 200 poster advertising spaces in F4, F200 and F12 formats, and was awarded to APGISGA, which will also continue to handle poster management and implementation as a service for Zug's cultural institutions.

With the 202 existing backlit or pasted spaces on private land and SBB premises, as well as the 200 poster advertising spaces on public land, the market leader will continue to offer its customers a complete range that is continuously being expanded and optimized. This also includes its digital range, which already features two Rail eBoards at top locations on the SBB site at Zug station.

APGISGA, Allgemeine Plakatgesellschaft AG, Media Office,
Giesshübelstrasse 4, 8045 Zurich, tel. +41 58 220 70 71,


Media Release
Zug City (JPG)