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APG|SGA and Hallenstadion Zurich: Digital branding with over 75 new screens


Just in time for the launch of the 2019/2020 events programme and the start of the ice hockey season, APG|SGA is marketing over 75 modern, digital, full-HD event eBoards in Switzerland’s best-known multi-purpose events venue. For customers, this new digital range represents a supremely impressive, highly exclusive advertising environment.


Hosting around a million visitors and 140 events in the areas of sport, culture and business each year, the Hallenstadion provides the ideal environment for the new APG|SGA digital event eBoards. With over 75 screens, advertising customers can benefit from an exclusive, brand-new platform for showcasing their products and services. The foyer alone now features 30 screens of up to 75 inches. The range can be booked on a seasonal or daily basis with a flexible change of subject in order to reach the desired target groups.

“We are delighted about this successful collaboration with the Hallenstadion. It will enable us to offer our customers a high-impact, innovative advertising platform. The synchronized advertising messages, each lasting ten seconds per minute, create a unique digital branding experience in the attractive setting of the Hallenstadion”, explains Patrik Denzler, Head of Partner Management, Eastern Switzerland Region.

APG|SGA, Allgemeine Plakatgesellschaft AG, Media Office
Giesshübelstrasse 4, 8045 Zürich, tel. +41 58 220 70 71,

Media release