For almost 20 years, APG|SGA has been reporting on its active commitment to the environment. Its current sustainability strategy is in line with the 1.5°C climate target. APG|SGA is working toward the milestone of reducing directly influenceable emissions by 30% in absolute terms by 2023 (compared with 2017 figures), with the long-term target of net zero by 2035. The Sustainability Report 2019 details the social, environmental and economic performance of the company for the previous year.
APG|SGA poster panels are to Switzerland what the Rhine Falls are to Schaffhausen. And you can find tiny versions of them in the miniature world of Smilestones, which depicts Appenzellerland, eastern Switzerland and the Bernese Oberland on a scale of 1:87. In return, APG|SGA supports Smilestones with its Swiss-wide outdoor advertising presence, helping to raise the profile of this miniature world.
Take a look here for a glimpse of the fascinating miniature world in Neuhausen am Rheinfall . Smilestones’s playful approach is reflected in the mini posters: missing letters in the slogans encourage viewers to fill in the blanks.
Think you know what the poster below says? Then enter the competition, and discover APG|SGA posters on location at Smilestones. Good luck!
Extraordinary campaign with unique advertising panels: APG|SGA pulls off a logistical masterpiece for Galaxus
Galaxus features an ever-expanding range of products for almost every situation, from the commonplace to the completely unusual. And the biggest online department store in Switzerland will prove it with a new campaign starting on 24 August. More than 3,000 unique panel elements have been individually designed for poster panels, screens and public transport formats. For APG|SGA, this means that each concept has to be positioned or broadcast in exactly the right place, or the campaign will not work as designed. For the consulting team, logistics department and billposters at APG|SGA, this represents an extraordinary and unprecedented challenge in terms of scope.
Swiss Life’s property at 75-79 Bahnhofstrasse is to undergo a three-year refurbishment. After a tender for MegaPoster advertising on the façades, the life insurance provider awarded the contract to APG|SGA. From October 2020, APG|SGA will hold the rights to four new MegaPoster spaces in an absolutely prime location in the centre of Zurich.
APG|SGA is the first out of home media company in Europe to install extra-large 100” outdoor LCD ePanels, demonstrating its digital expertise and enhancing customer experience in the branding zone "Zurich main station Sihlquai".