Broad pistes, steep couloirs, gigantic half-pipes – with over 200 ski areas, Switzerland offers everything a winter sports enthusiast might desire. It was thanks to snow-capped Alps and historic tourism posters that Switzerland became one of the world’s favourite travel destinations. And today, these vintage posters continue to inspire fans of winter sports and poster culture alike. A virtual exhibition in the APG|SGA eMuseum allows visitors to experience the charm of historic posters, with a presentation featuring winter motifs from the last century.
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.