Acceptance of outdoor advertising
Most consumers want to be esteemed and appreciated. This is an essential advertising objective.
Out of Home Media are widely accepted by the public and can attain both goals.
Latest studies confirm: The poster is the advertising medium that enjoys the most sympathy and is perceived as the least disturbing.
Sympathy for advertising
Question: How likeable is advertising in the following media/advertising channels to you personally?
Advertising considered as annoying
Question: Do you consider advertising in the following media/advertising channels as disturbing, i.e. is it annoying or obstructive when using the medium?
Source: INNOFACT AG, Zürich, August 2017,
Omnibus online survey German-speaking CH and French-speaking CH
n = 1028 persons aged between 15 and 74 years