Succeed with aymo MobileTargeting
How the Genossenschaft Migros Basel reached out to working people in Basel and achieved impressive results.
The Genossenschaft Migros Basel covers the two cantons of Basel-Stadt and Baselland and extends into the Jura. It comprises more than 60 sales outlets and currently employs 2,955 people.
The Genossenschaft Migros Basel had a clear objective: it wanted to reach working people in the city of Basel in a targeted manner and effectively convey its messages to this dedicated target group. In doing so, it was of significant importance for them to find a suitable and efficient solution to optimally place their advertising messages and attract the attention of the busy target group.
With aymo GeoTarget, a radius of 10 kilometers around Basel was defined. In addition, aymo AudienceTarget was used to integrate the desired target group of working people. This combination resulted in a customized and highly effective advertising campaign that was perfectly tailored to the needs and interests of the Genossenschaft Migros Basel.
The campaign achieved an above-average click-through rate of 3.48% during the runtime from 11.04 - 22.04.23. AudienceTarget combined with GeoTarget generated a total of 6,906 clicks. The results show that the advertising messages reached the target group effectively.
Marco De Matteis, Online Marketing Specialist at Genossenschaft Migros Basel explains why the campaign results impress him.
«The figures are great, and I have also received increased feedback from people who have seen the banners. We also had more contest entries and newsletter signups compared to the same campaign last fall.»