Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.
Seven months ago, Digitec launched the digitec GIFs as a supporting measure for its Community campaign. It drew inspiration from user comments and product ratings. This resulted in over 250 GIFs of phrases such as “hot stuff” or “crap”. Users can “stick” them wherever they like on social media.
But now they can parcel out praise and blame in the offline world as well. In Swiss cities, there are various poster sites with stickers waiting to be torn off. These are meant to encourage commuters in Zurich, Lucerne, Basel and Bern to share their opinions offline as well – by sticking their ratings on products. Oh, and stickers on posters have never been done before in Switzerland.
Galaxus, Switzerland’s largest online retailer, has based its winter campaign on the slogan ‘Anticipation is the greatest happiness’. Seventeen innovative images invite viewers to guess the gifts. While they initially see a wrapped gift, a second glance reveals what’s inside.
Once night falls, the light goes on and the present is revealed on the backlit posters – all thanks to an additional transparency print on the back. The analogue posters show a wrapped gift. By scanning a QR code on their phones, viewers can use augmented reality to see what’s inside. HangingDisplays with lenticular images show viewers on public transport the packaging or the contents of the gifts depending on the angle.
Galaxus features an ever-expanding range of products for almost every situation, from the commonplace to the completely unusual. And the biggest online department store in Switzerland proved it with a new campaign. More than 3,000 unique panel elements were individually designed for poster panels, screens and public transport formats. For APG|SGA, this meant that each concept had to be positioned or broadcast in exactly the right place, or the campaign would not work as designed. For the consulting team, logistics department and billposters at APG|SGA, this represented an extraordinary and unprecedented challenge in terms of scope.
Cross-media showcase of the IKEA MARKERAD collection
IKEA developed the limited-edition furniture collection MARKERAD together with the world-famous creator Virgil Abloh. “I want to give anonymous objects their own artful sophistication with this collection” Virgil Abloh said. To advertise it, among other things the Swedish furniture store used a MegaPoster in Gerbergasse in Zurich, cleverly combined with a social media competition. The winners received the bag which was pictured on the MegaPoster.
At the start of the season, the city of St Gallen wanted to better communicate its season pass for the municipal outdoor swimming pools Freibad Lerchenfeld, Freibad Rotmonten, Gemeinschaftsbad Dreilinden and Familienbad Dreilinden.The advantages of the pass are that people go to the outdoor pool more often, thus having more fun swimming, more ice-cream, more use of the airbed, diving board, flippers, and so on. This benefit was showcased across two adjacent poster spaces with the slogan "Mehr Badispass mit dem Badipass” (More pool fun with the pool pass) .
The stove is the number one cause of fires in Canadian apartments. To sensitize people in Toronto to this type of accident, the agency Publicis launched a campaign that draws heavily on the strengths of the Out of Home medium:posters mounted on tarpaulins – which simulate facades – are sent up in flames.The fire also consumes windows, which are also printed on the tarps.Another motif simulates a fire in a poster frame at a bus stop.
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