Content:

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Out of Home meets the hashtag - #zurichschwarzaufweiss

2018

Out of Home meets the hashtag - #zurichschwarzaufweiss

In the “Zurich – Black on White” campaign, advertising was recognized as a cultural enrichment of daily life: the series of numbered posters showed scenes of Zurich dating from 1890 to 1920, coming together to form a public exhibition. Historical photographs of the city of Zurich could be found at over 200 locations selected using geographical coordinates. The posters were also plotted in Google Maps so that anyone interested in historical urban photography could create their own personal walking tours and compare the photos directly with the modern-day scenes. Together with the Photobastei and the Archive of Architectural History (as well as sponsors Zurich Tourism, Canon and Ifolor), APGISGA invited more than 50 photography enthusiasts on a guided #Instawalk. The individual and guided walking tours were part of a photo competition on Instagram. Nearly 900 photo entries have been received via the hashtags #photobastei #zürichschwarzaufweiss #wettbewerb.

Documents

Details

Year: 2018
Product: Ausstellung «Zürich Schwarz auf Weiss»
Industry: Events
Customer: Photobastei 2.0
Origin: APG|SGA
Categories:
  • Use of Media
  • New Media
  • Special Effects
  • Interactivity
Implementations:
  • AdWalk
Suppliers:
  • APG|SGA
Areas:
  • Zurich
Formats: Instagram, live communication, exhibition
Standard Formats:
  • F200L
  • F12
  • F200
  • F4
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3D posters for BMW i3 demonstrate more reach

2018

3D posters for BMW i3 demonstrate more reach

BMW presented the new BMW i3 using 3D posters and symbolized the message "Now with even more reach” with Dibond panels mounted as an extension to the F12 poster boards.

Details

Year: 2018
Product: BMW i3
Industry: Car market
Customer: BMW Schweiz AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
  • 3D
Agentur:
  • Mediaschneider
Suppliers:
  • Richnerstutz
Standard Formats:
  • F12
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Rail ePanel AdWalk

2018

Rail ePanel AdWalk

Rail ePanel AdWalk at Bern railway station

The Rail ePanel AdWalk in Bern was successfully launched in September 2018 and is one-of-a-kind in Switzerland. Two networks of 14 screens are now attracting attention from more than 2 million commuters a week in the country’s second-largest railway station.

With an advert encouraging people to dream, easyJet was the first customer to exclusively occupy the 28 advertising spaces in the direction of the city and university. Other exciting, unmissable campaigns are set to follow in the coming weeks.

By broadcasting the ads synchronously on all screens in one direction, the AdWalk creates an exceptionally strong advertising impact in the main walkway of Bern railway station. There are flexible booking options available, ranging from exclusive occupation to the cost-effective light day booking.

 

Documents

Details

Year: 2018
Product: Various
Industry: Various
Customer: Various
Origin: APG|SGA Rail
Categories:
  • New Media
  • Special Effects
  • Digital Advertising
Implementations:
  • AdWalk
Agentur:
  • Various
Suppliers:
  • APG|SGA
  • Kilchenmann AG
Posting Period: From calendar week 39
Standard Formats:
  • 14 Rail ePanels
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Surf board floor stickers on VBL buses

2018

Surf board floor stickers on VBL buses

Floor stickers in the shape of a surfboard placed in the joints of the buses created a surfing feel to the campaign for the opening of the indoor surfing wave at the Mall of Switzerland.      

Details

Year: 2018
Product: OANA Spirit
Industry: Leisure, Gastronomy, Tourism
Customer: Mall of Switzerland
Origin: APG|SGA Traffic
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Floor sticker
Agentur:
  • James Communications
Suppliers:
  • Movingposter
Areas:
  • Luzern
Posting Period: Week 36-40
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Kick it with Coca-Cola and Xherdan Shaqiri

2018

Kick it with Coca-Cola and Xherdan Shaqiri

During the 2018 World Cup, the advertiser Coca-Cola took advantage of the football fever and allowed passers-by in Zurich’s main station to play against a virtual version of Swiss footballer Xherdan Shaqiri via virtual reality.      
The campaign advertised the 2018 FIFA World Cup and the Coca-Cola brand for soft drinks. It thus became a kind of virtual extension of the World Cup games in Russia.

 

Details

Year: 2018
Product: Coca-Cola
Industry: Beverages
Customer: Coca-Cola
Origin: APG|SGA Promotion
Categories:
  • New Techonology
  • Interactivity
Implementations:
  • Promotion
Agentur:
  • GroupM Services AG Out of Home
Areas:
  • Zurich
Posting Period: June
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Eye-catcher from SEAT at head tracks in Zurich’s main station

2018

Eye-catcher from SEAT at head tracks in Zurich’s main station

The SEAT posters at the head tracks in Zurich’s main station attract a great deal of attention. These communicate the costs of the journey in a natural gas-powered SEAT to the destination of the train leaving this precise platform.    

Details

Year: 2018
Product: SEAT natural gas filling stations
Industry: Car market
Customer: AMAG Autobobil- und Motoren AG
Origin: APG|SGA
Categories:
  • Plannig of Media
Implementations:
  • Motif design
Agentur:
  • Omnicom Media Group Schweiz AG
Areas:
  • D-CH
Posting Period: CW 17/18
Standard Formats:
  • F12L