Content:

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Out of Home on Fire

2019

Out of Home on Fire

The stove is the number one cause of fires in Canadian apartments. To sensitize people in Toronto to this type of accident, the agency Publicis launched a campaign that draws heavily on the strengths of the Out of Home medium: posters mounted on tarpaulins – which simulate facades – are sent up in flames. The fire also consumes windows, which are also printed on the tarps. Another motif simulates a fire in a poster frame at a bus stop.

Documents

Details

Year: 2019
Product: Fire happens fast
Industry: Energy
Customer: City of Toronto
Origin: International
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
  • Optical illusion
Agency:
  • Publicis
Standard Formats:
  • ePanel
  • MegaPoster
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McDonald's bee hotels billboard

2019

McDonald's bee hotels billboard

Around a third of all the bees in Sweden are at risk of dying out. To raise awareness of this problem and to provide these insects with a home, McDonald's in Sweden developed billboards with the slogan “Always open” that, at first glance, invite people into the restaurants. But there’s a trick. The billboards also serve as a nesting box for the bees, which can burrow into the inside of the panels through numerous holes.

Documents

Details

Year: 2019
Product: Billboard Hotels
Industry: Food
Customer: McDonald's
Origin: JCDecaux
Categories:
  • Use of Media
  • Special Builds
Implementations:
  • Poster breakthrough
Agency:
  • Nord DDB
Areas:
  • Sweden
Standard Formats:
  • Billboard
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Newsjacking: Hero ravioli alongside an election poster

2019

Newsjacking: Hero ravioli alongside an election poster

Hero responded to an SP election poster and raised a few smiles. The food company placed its advertisement – specially designed to match the SP theme – alongside the election poster, thus ensuring that not only Hero but also the Social Democratic Party enjoyed a high level of attention.

Details

Year: 2019
Product: Ravioli
Industry: Food
Customer: Hero AG, Lenzburg
Origin: APG|SGA
Categories:
  • Plannig of Media
Implementations:
  • Newsjacking
Agency:
  • Streuplan
Suppliers:
  • Streuplan
Posting Period: October
Standard Formats:
  • F12
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Lift projection in City West Chur shopping centre

2019

Lift projection in City West Chur shopping centre

Visitors to the City West shopping centre in Chur are entertained with advertising in front of the lifts. This new projection advertising format is made possible by a partnership between the lift company Schindler Aufzüge AG and APG|SGA. This innovative pilot project enhances the existing Shopping ePanel range at the City West Chur shopping centre. 

Details

Year: 2019
Product: Various
Industry: Services
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Lift projection
Suppliers:
  • -----
Posting Period: Since October
Standard Formats:
  • ePanel
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Leaves in poster background symbolize vegan Lattesso

2019

Leaves in poster background symbolize vegan Lattesso

For the launch of Lattesso Vegan, the Lattesso cup depicted on the F200 poster was cut out and the poster board broken through.     

The green leaves in the background of the poster site thus became an eye-catching and tangible symbol of “vegan”.

Details

Year: 2019
Product: Lattesso Vegan
Industry: Food
Customer: Innoprax AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
  • Poster breakthrough
Agency:
  • JBW Media
  • Inhalt und Form Werbeagentur LSA
Suppliers:
  • APG|SGA
Areas:
  • D-CH
Posting Period: CW 36/37
Standard Formats:
  • F200
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Two giant original artworks become 55 posters

2019

Two giant original artworks become 55 posters

Ramstein Optik has been creating extraordinary Out of Home communication since 1996. The focus is not on the optician’s brand and products, but on artworks by well-known artists. The latest poster campaign during Art Basel 19 attracted a great deal of attention. Basel-based artist Renée Levi created two 25-metre long original artworks on canvas for Ramstein Optik, which were torn into 55 individual posters. The individual artworks could be seen as F4 posters all over the city during Art Basel.  

Documents

Details

Year: 2019
Product: Ramstein Optik AG
Industry: Retail
Customer: Ramstein Optik AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Full Branding / Campaign Design
Areas:
  • City of Basel
Posting Period: Weeks 23-25
Standard Formats:
  • F4