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innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Sony PlayStation 360°

2018
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Sony PlayStation 360°

To mark the launch of the new Sony PlayStation, the customer placed an overarching digital and analogue Out of Home advertising campaign on busy streets and squares in an urban setting. At Zurich’s main station in particular, the 360° Spiderman scene made a striking impression.    

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Details

Year: 2018
Product: Sony Play Station
Industry: Consumer electronics + Photo
Customer: PlayStation Schweiz
Origin: APG|SGA
Categories:
  • Plannig of Media
  • New Media
  • Digital Advertising
Implementations:
  • 360°
Suppliers:
  • -----
Areas:
  • CH
Posting Period: 7.9. - 7.10.
Formats: APG|SGA Mega Poster: Branding Zone, Mega Poster - APG|SGA Interaction: aymo ReTargeting, Medium Rectangle
Standard Formats:
  • F24
  • ePanel
  • F12
  • F200
  • eBoard
  • Escalator ePanel
  • F12LR
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For the campaign «Novemberhoch» (November High) from Arosa, the weather dictates the choice of digital themes.

2018
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For the campaign «Novemberhoch» (November High) from Arosa, the weather dictates the choice of digital themes.

Weather in November often differs at high altitudes from that in the rest of Switzerland. The Arosa Tourism commercial “Fed up of fog?” spotlights this via eBoards and ePanels: There’s a way to escape the endless murk. Here, the current weather dictates the choice of digital themes communicated  When there is fog in the lowlands, the special “November sun” theme highlights the varied range of leisure activities offered by Arosa Tourism and inspires people to visit this destination.

Documents

Details

Year: 2018
Product: November high
Industry: Leisure, Gastronomy, Tourism
Customer: Arosa Tourismus Genossenschaft, Arosa
Origin: APG|SGA
Categories:
  • Plannig of Media
  • New Techonology
  • Digital Advertising
Implementations:
  • DOOH
Suppliers:
  • -----
Areas:
  • D-CH
Posting Period: Week 44-46
Standard Formats:
  • F12L
  • F12
  • Shopping ePanel
  • F12LR
  • Rail eBoard
  • Rail ePanel
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«Pedalling» for an MFit Fitness membership

2018
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«Pedalling» for an MFit Fitness membership

A year’s membership to the MFit gym costs CHF 790. Passers-by had to get on a bike and pedal, stopping when they thought they’d done 790 metres. The metres travelled were only visible after they had stopped. The winner, i.e. the person who stopped closest to 790 metres, received an annual membership to the fitness studio. The pedalling results (speed and time) were displayed live on a screen. While the competition was in progress, the passers-by could take advantage of free fitness advice.  

Details

Year: 2018
Product: MFit Fitnessstudio
Industry: Leisure, Gastronomy, Tourism
Customer: Genossenschaft Migros Ostschweiz
Origin: APG|SGA Mega Poster & Promotion
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • Promotion
Suppliers:
  • APG|SGA Mega Poster & Promotion
Areas:
  • Winterthur
  • St. Gallen
Posting Period: 2 days each week 36
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Out of Home meets the hashtag - #zurichschwarzaufweiss

2018
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Out of Home meets the hashtag - #zurichschwarzaufweiss

In the “Zurich – Black on White” campaign, advertising was recognized as a cultural enrichment of daily life: the series of numbered posters showed scenes of Zurich dating from 1890 to 1920, coming together to form a public exhibition. Historical photographs of the city of Zurich could be found at over 200 locations selected using geographical coordinates. The posters were also plotted in Google Maps so that anyone interested in historical urban photography could create their own personal walking tours and compare the photos directly with the modern-day scenes. Together with the Photobastei and the Archive of Architectural History (as well as sponsors Zurich Tourism, Canon and Ifolor), APGISGA invited more than 50 photography enthusiasts on a guided #Instawalk. The individual and guided walking tours were part of a photo competition on Instagram. Nearly 900 photo entries have been received via the hashtags #photobastei #zürichschwarzaufweiss #wettbewerb.

Documents

Details

Year: 2018
Product: Ausstellung «Zürich Schwarz auf Weiss»
Industry: Events
Customer: Photobastei 2.0
Origin: APG|SGA
Categories:
  • Use of Media
  • New Media
  • Special Effects
  • Interactivity
Implementations:
  • AdWalk
Suppliers:
  • APG|SGA
Areas:
  • Zurich
Formats: Instagram, live communication, exhibition
Standard Formats:
  • F200L
  • F12
  • F200
  • F4
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3D posters for BMW i3 demonstrate more reach

2018
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3D posters for BMW i3 demonstrate more reach

BMW presented the new BMW i3 using 3D posters and symbolized the message "Now with even more reach” with Dibond panels mounted as an extension to the F12 poster boards.

Details

Year: 2018
Product: BMW i3
Industry: Car market
Customer: BMW Schweiz AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
Agentur:
  • Mediaschneider
Suppliers:
  • Richnerstutz
Standard Formats:
  • F12
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Rail ePanel AdWalk

2018
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Rail ePanel AdWalk

Rail ePanel AdWalk at Bern railway station

The Rail ePanel AdWalk in Bern was successfully launched in September 2018 and is one-of-a-kind in Switzerland. Two networks of 14 screens are now attracting attention from more than 2 million commuters a week in the country’s second-largest railway station.

With an advert encouraging people to dream, easyJet was the first customer to exclusively occupy the 28 advertising spaces in the direction of the city and university. Other exciting, unmissable campaigns are set to follow in the coming weeks.

By broadcasting the ads synchronously on all screens in one direction, the AdWalk creates an exceptionally strong advertising impact in the main walkway of Bern railway station. There are flexible booking options available, ranging from exclusive occupation to the cost-effective light day booking.

 

Documents

Details

Year: 2018
Product: Various
Industry: Various
Customer: Various
Origin: APG|SGA Rail
Categories:
  • New Media
  • Special Effects
  • Digital Advertising
Implementations:
  • AdWalk
Agentur:
  • Various
Suppliers:
  • APG|SGA
  • Kilchenmann AG
Posting Period: From calendar week 39
Standard Formats:
  • 14 Rail ePanels