Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.
Cross-media showcase of the IKEA MARKERAD collection
IKEA developed the limited-edition furniture collection MARKERAD together with the world-famous creator Virgil Abloh. “I want to give anonymous objects their own artful sophistication with this collection” Virgil Abloh said. To advertise it, among other things the Swedish furniture store used a MegaPoster in Gerbergasse in Zurich, cleverly combined with a social media competition. The winners received the bag which was pictured on the MegaPoster.
At the start of the season, the city of St Gallen wanted to better communicate its season pass for the municipal outdoor swimming pools Freibad Lerchenfeld, Freibad Rotmonten, Gemeinschaftsbad Dreilinden and Familienbad Dreilinden.The advantages of the pass are that people go to the outdoor pool more often, thus having more fun swimming, more ice-cream, more use of the airbed, diving board, flippers, and so on. This benefit was showcased across two adjacent poster spaces with the slogan "Mehr Badispass mit dem Badipass” (More pool fun with the pool pass) .
The stove is the number one cause of fires in Canadian apartments. To sensitize people in Toronto to this type of accident, the agency Publicis launched a campaign that draws heavily on the strengths of the Out of Home medium:posters mounted on tarpaulins – which simulate facades – are sent up in flames.The fire also consumes windows, which are also printed on the tarps.Another motif simulates a fire in a poster frame at a bus stop.
Around a third of all the bees in Sweden are at risk of dying out. To raise awareness of this problem and to provide these insects with a home, McDonald's in Sweden developed billboards with the slogan “Always open” that, at first glance, invite people into the restaurants.But there’s a trick. The billboards also serve as a nesting box for the bees, which can burrow into the inside of the panels through numerous holes.
Newsjacking: Hero ravioli alongside an election poster
Hero responded to an SP election poster and raised a few smiles. The food company placed its advertisement – specially designed to match the SP theme – alongside the election poster, thus ensuring that not only Hero but also the Social Democratic Party enjoyed a high level of attention.
Visitors to the City West shopping centre in Chur are entertained with advertising in front of the lifts. This new projection advertising format is made possible by a partnership between the lift company Schindler Aufzüge AG and APG|SGA.This innovative pilot project enhances the existing Shopping ePanel range at the City West Chur shopping centre.
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