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innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Leaves in poster background symbolize vegan Lattesso

2019
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Leaves in poster background symbolize vegan Lattesso

For the launch of Lattesso Vegan, the Lattesso cup depicted on the F200 poster was cut out and the poster board broken through.     

The green leaves in the background of the poster site thus became an eye-catching and tangible symbol of “vegan”.

Details

Year: 2019
Product: Lattesso Vegan
Industry: Food
Customer: Innoprax AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
  • Poster breakthrough
Agency:
  • JBW Media
  • Inhalt und Form Werbeagentur LSA
Suppliers:
  • APG|SGA
Areas:
  • D-CH
Posting Period: CW 36/37
Standard Formats:
  • F200
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Two giant original artworks become 55 posters

2019
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Two giant original artworks become 55 posters

Ramstein Optik has been creating extraordinary Out of Home communication since 1996. The focus is not on the optician’s brand and products, but on artworks by well-known artists. The latest poster campaign during Art Basel 19 attracted a great deal of attention. Basel-based artist Renée Levi created two 25-metre long original artworks on canvas for Ramstein Optik, which were torn into 55 individual posters. The individual artworks could be seen as F4 posters all over the city during Art Basel.  

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Details

Year: 2019
Product: Ramstein Optik AG
Industry: Retail
Customer: Ramstein Optik AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Full Branding / Campaign Design
Areas:
  • City of Basel
Posting Period: Weeks 23-25
Standard Formats:
  • F4
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Articulated bus hinges become accordions for the yodeling festival

2019
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Articulated bus hinges become accordions for the yodeling festival

To announce the yodelling festival in Horw, Canton Lucerne, some eye-catching vehicle advertising was implemented using a special format on articulated buses: The bus hinges were made to look like accordions.

Details

Year: 2019
Product: Horw yodeling festival
Industry: Events
Customer: Jodlerfest Horw
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Special advertising format
Agency:
  • Rocket GmbH
Suppliers:
  • Castelli Werbetechnik GmbH
Areas:
  • Luzern
Posting Period: May and June
Formats: Special format
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The longest tennis match in the world from Ovomaltine

2019
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The longest tennis match in the world from Ovomaltine

The agency Jung von Matt/Limmat displayed an innovative motif for Ovo Rocks on a special space of 46.84 m2 in a highly visible location in Zurich’s main station. On their way to the platforms, commuters become part of the longest tennis match in the world.

Details

Year: 2019
Product: Ovo Rocks
Industry: Food
Customer: Wander AG
Origin: APG|SGA
Categories:
  • Use of Media
Implementations:
  • Full Branding / Campaign Design
Agency:
  • Jung von Matt/Limmat
Areas:
  • Zurich
Posting Period: Weeks 25-28
Formats: Wall decoration
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Augmented reality with the Burger King app

2019
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Augmented reality with the Burger King app

Playing with fire: in Brazil, Burger King combined its iconic flames with its passion for winding up its competitors. Using augmented reality, users of the Burger King app were able to send its competitors’ posters up in flames.   For their efforts, participants were rewarded with a free Whopper. 

Details

Year: 2019
Product: Burger King - Burn That Ad
Industry: Food
Customer: Burger King
Origin: International
Categories:
  • Use of Media
  • New Techonology
  • Special Effects
  • Digital Advertising
Implementations:
  • Augmented reality
Agency:
  • DAVID The Agency
Suppliers:
  • -----
Areas:
  • Brazil
Posting Period: Spring
Standard Formats:
  • Miscellaneous
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Premium Branding
Bahnhofstrasse, Züricj

2019
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Premium Branding
Bahnhofstrasse, Züricj

Exclusive coverage of Switzerland’s most famous shopping street with the booking of all F200L (Telecabs) along the Bahnhofstrasse in Zurich.

Details

Year: 2019
Product: Various
Origin: APG|SGA
Categories:
  • Use of Media
  • New Media
Implementations:
  • Full Branding / Campaign Design
Areas:
  • Zurich Bahnhofstrasse
Standard Formats:
  • F200L