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innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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The longest tennis match in the world from Ovomaltine

2019
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The longest tennis match in the world from Ovomaltine

The agency Jung von Matt/Limmat displayed an innovative motif for Ovo Rocks on a special space of 46.84 m2 in a highly visible location in Zurich’s main station. On their way to the platforms, commuters become part of the longest tennis match in the world.

Details

Year: 2019
Product: Ovo Rocks
Industry: Food
Customer: Wander AG
Origin: APG|SGA
Categories:
  • Use of Media
Implementations:
  • Full Branding / Campaign Design
Agentur:
  • Jung von Matt/Limmat
Areas:
  • Zurich
Posting Period: Weeks 25-28
Formats: Wall decoration
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Augmented reality with the Burger King app

2019
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Augmented reality with the Burger King app

Playing with fire: in Brazil, Burger King combined its iconic flames with its passion for winding up its competitors. Using augmented reality, users of the Burger King app were able to send its competitors’ posters up in flames.   For their efforts, participants were rewarded with a free Whopper. 

Details

Year: 2019
Product: Burger King - Burn That Ad
Industry: Food
Customer: Burger King
Origin: International
Categories:
  • Use of Media
  • New Techonology
  • Special Effects
  • Digital Advertising
Implementations:
  • Augmented reality
Agentur:
  • DAVID The Agency
Suppliers:
  • -----
Areas:
  • Brazil
Posting Period: Spring
Standard Formats:
  • Miscellaneous
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Premium Branding
Bahnhofstrasse, Züricj

2019
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Premium Branding
Bahnhofstrasse, Züricj

Exclusive coverage of Switzerland’s most famous shopping street with the booking of all F200L (Telecabs) along the Bahnhofstrasse in Zurich.

Details

Year: 2019
Product: Various
Origin: APG|SGA
Categories:
  • Use of Media
  • New Media
Implementations:
  • Full Branding / Campaign Design
Areas:
  • Zurich Bahnhofstrasse
Standard Formats:
  • F200L
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Sony PlayStation 360°

2018
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Sony PlayStation 360°

To mark the launch of the new Sony PlayStation, the customer placed an overarching digital and analogue Out of Home advertising campaign on busy streets and squares in an urban setting. At Zurich’s main station in particular, the 360° Spiderman scene made a striking impression.    

Documents

Details

Year: 2018
Product: Sony Play Station
Industry: Consumer electronics + Photo
Customer: PlayStation Schweiz
Origin: APG|SGA
Categories:
  • Plannig of Media
  • New Media
  • Digital Advertising
Implementations:
  • 360°
Suppliers:
  • -----
Areas:
  • CH
Posting Period: 7.9. - 7.10.
Formats: APG|SGA Mega Poster: Branding Zone, Mega Poster - APG|SGA Interaction: aymo ReTargeting, Medium Rectangle
Standard Formats:
  • F24
  • ePanel
  • F12
  • F200
  • eBoard
  • F12LR
  • Escalator ePanel
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For the campaign «Novemberhoch» (November High) from Arosa, the weather dictates the choice of digital themes.

2018
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For the campaign «Novemberhoch» (November High) from Arosa, the weather dictates the choice of digital themes.

Weather in November often differs at high altitudes from that in the rest of Switzerland. The Arosa Tourism commercial “Fed up of fog?” spotlights this via eBoards and ePanels: There’s a way to escape the endless murk. Here, the current weather dictates the choice of digital themes communicated  When there is fog in the lowlands, the special “November sun” theme highlights the varied range of leisure activities offered by Arosa Tourism and inspires people to visit this destination.

Documents

Details

Year: 2018
Product: November high
Industry: Leisure, Gastronomy, Tourism
Customer: Arosa Tourismus Genossenschaft, Arosa
Origin: APG|SGA
Categories:
  • Plannig of Media
  • New Techonology
  • Digital Advertising
Implementations:
  • DOOH
Suppliers:
  • -----
Areas:
  • D-CH
Posting Period: Week 44-46
Standard Formats:
  • F12L
  • F12
  • Shopping ePanel
  • F12LR
  • Rail eBoard
  • Rail ePanel
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«Pedalling» for an MFit Fitness membership

2018
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«Pedalling» for an MFit Fitness membership

A year’s membership to the MFit gym costs CHF 790. Passers-by had to get on a bike and pedal, stopping when they thought they’d done 790 metres. The metres travelled were only visible after they had stopped. The winner, i.e. the person who stopped closest to 790 metres, received an annual membership to the fitness studio. The pedalling results (speed and time) were displayed live on a screen. While the competition was in progress, the passers-by could take advantage of free fitness advice.  

Details

Year: 2018
Product: MFit Fitnessstudio
Industry: Leisure, Gastronomy, Tourism
Customer: Genossenschaft Migros Ostschweiz
Origin: APG|SGA Mega Poster & Promotion
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • Promotion
Suppliers:
  • APG|SGA Mega Poster & Promotion
Areas:
  • Winterthur
  • St. Gallen
Posting Period: 2 days each week 36