Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.
Out of Home meets the hashtag - #zurichschwarzaufweiss
In the “Zurich – Black on White” campaign, advertising was recognized as a cultural enrichment of daily life: the series of numbered posters showed scenes of Zurich dating from 1890 to 1920, coming together to form a public exhibition. Historical photographs of the city of Zurich could be found at over 200 locations selected using geographical coordinates. The posters were also plotted in Google Maps so that anyone interested in historical urban photography could create their own personal walking tours and compare the photos directly with the modern-day scenes. Together with the Photobastei and the Archive of Architectural History (as well as sponsors Zurich Tourism, Canon and Ifolor), APGISGA invited more than 50 photography enthusiasts on a guided #Instawalk. The individual and guided walking tours were part of a photo competition on Instagram. Nearly 900 photo entries have been received via the hashtags #photobastei #zürichschwarzaufweiss #wettbewerb.
BMW presented the new BMW i3 using 3D posters and symbolized the message "Now with even more reach” with Dibond panels mounted as an extension to the F12 poster boards.
The Rail ePanel AdWalk in Bern was successfully launched in September 2018 and is one-of-a-kind in Switzerland. Two networks of 14 screens are now attracting attention from more than 2 million commuters a week in the country’s second-largest railway station.
With an advert encouraging people to dream, easyJet was the first customer to exclusively occupy the 28 advertising spaces in the direction of the city and university. Other exciting, unmissable campaigns are set to follow in the coming weeks.
By broadcasting the ads synchronously on all screens in one direction, the AdWalk creates an exceptionally strong advertising impact in the main walkway of Bern railway station. There are flexible booking options available, ranging from exclusive occupation to the cost-effective light day booking.
Floor stickers in the shape of a surfboard placed in the joints of the buses created a surfing feel to the campaign for the opening of the indoor surfing wave at the Mall of Switzerland.
During the 2018 World Cup, the advertiser Coca-Cola took advantage of the football fever and allowed passers-by in Zurich’s main station to play against a virtual version of Swiss footballer Xherdan Shaqiri via virtual reality.
The campaign advertised the 2018 FIFA World Cup and the Coca-Cola brand for soft drinks. It thus became a kind of virtual extension of the World Cup games in Russia.
Eye-catcher from SEAT at head tracks in Zurich’s main station
The SEAT posters at the head tracks in Zurich’s main station attract a great deal of attention. These communicate the costs of the journey in a natural gas-powered SEAT to the destination of the train leaving this precise platform.
Details
Year:
2018
Product:
SEAT natural gas filling stations
Industry:
Car market
Customer:
AMAG Autobobil- und Motoren AG
Origin:
APG|SGA
Categories:
Plannig of Media
Implementations:
Motif design
Agentur:
Omnicom Media Group Schweiz AG
Areas:
D-CH
Posting Period:
CW 17/18
Standard Formats:
F12L
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