Welcome
The Rhätische Bahn AG (RhB) has launched a Grisons General Travelcard (BÜGA). In order to target commuters in the catchment area of Chur with this attractive offer, the RhB relied on aymo MobileTargeting. The combination of the aymo AudienceTarget and aymo GeoTarget products significantly increased the relevance of the regional campaign.
For RhB, the target group was clear. They wanted to reach those people who travel on public transport. The aymo AudienceTarget allows a pre-selection of target groups to reach the optimal target audience easily and directly. Thus, commuters could be reached directly on their smartphones using Ricchi Ads.
RhB supplemented the campaign with the help of aymo GeoTarget, targeting commuters in the Grisons region by defining a radius of 23km around Chur. This ensured that the BÜGA offer only reached those who were traveling in the defined area.
The AudienceTarget achieved an above-average click-through rate of 2,78%. AudienceTarget combined with GeoTarget generated a total of 2 916 clicks, which led the target group directly to the RhB landing page to benefit from the offer.
23.01.2023 - 05.02.2023
«The aymo campaign has been a great success for us. We were able to generate an above-average number of high-quality clicks during the campaign. Our agency particularly praised the uncomplicated and efficient collaboration with APG|SGA. We will rely on aymo again for future campaigns.»
