Double advertising impact: creative storytelling with MegaPosters
Car brands MINI and Polestar, along with luxury fashion brand Zegna, opted for an innovative double staging: by strategically placing their advertising messages on two adjacent MegaPosters at Zurich Airport, the brands created an impressive storytelling experience. Twice as present, twice as noticeable.
Inspired? Discover our MegaPosters or get personal advice right away.
Advertising mural: When outdoor advertising becomes street art
MINI opted for an innovative form of outdoor advertising that combines classic advertising with street art. The impressive, hand-painted mural adorned a 450 m² façade in the immediate vicinity of the Hardbrücke in Zurich city centre and was one of the first advertising murals in Switzerland. The artists at
WAND AG
created the artwork in just a few days – in all weathers and with precise craftsmanship. MINI's advertising message was brought to life in an extraordinary way, giving passers-by, cyclists, car drivers and bus passengers an unforgettable visual experience.
"A hand-painted advertising mural brings colour and life to public spaces and creates a visual experience that touches people and enriches the location. The vibrant colours and dynamic design reflect the energy and urban spirit of the MINI brand. The location at Zurich's Hardbrücke, with its high traffic density and diverse viewing angles, makes this mural a real eye-catcher that integrates the brand into the cityscape in a creative and unique way."
Andreas Arnold, Managing Director WAND AG
Artist: Fabian «Bane» Florin
Would you like to be the first brand to use this unique form of outdoor advertising at Zurich Airport? We would be happy to advise you.
With areas ranging from 209 to 471 m², MegaPosters impressively showcase brands at the entrance to Zurich Airport and
The Circle Business Hub
. Whether business and leisure travellers, car drivers, shopping enthusiasts or local employees – your advertising message will reach an affluent audience with high brand affinity. Thanks to modern lighting, it remains highly visible even at night. The first touchpoint for maximum visibility in a dynamic environment.
For strong brand presence
Great brands deserve a great presence
Double Mega Poster
Hand-painted outdoor advertising
Book your airport tour now and discover the MegaPoster.
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