News & press releases
Extraordinary campaign with unique advertising panels: APG|SGA pulls off a logistical masterpiece for Galaxus
Galaxus features an ever-expanding range of products for almost every situation, from the commonplace to the completely unusual. And the biggest online department store in Switzerland will prove it with a new campaign starting on 24 August. More than 3,000 unique panel elements have been individually designed for poster panels, screens and public transport formats. For APG|SGA, this means that each concept has to be positioned or broadcast in exactly the right place, or the campaign will not work as designed. For the consulting team, logistics department and billposters at APG|SGA, this represents an extraordinary and unprecedented challenge in terms of scope.
Swiss Life’s property at 75-79 Bahnhofstrasse is to undergo a three-year refurbishment. After a tender for MegaPoster advertising on the façades, the life insurance provider awarded the contract to APG|SGA. From October 2020, APG|SGA will hold the rights to four new MegaPoster spaces in an absolutely prime location in the centre of Zurich.
APG|SGA is the first out of home media company in Europe to install extra-large 100” outdoor LCD ePanels, demonstrating its digital expertise and enhancing customer experience in the branding zone "Zurich main station Sihlquai".
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.
- COVID-19 pandemic puts a temporary brake on business development.
- Comprehensive measures to secure liquidity and reduce costs.
- Focus on growth projects in the areas of digitalization, data, innovation.
- Financial situation sound.