Content: Innovate!

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Kick it with Coca-Cola and Xherdan Shaqiri

2018

Kick it with Coca-Cola and Xherdan Shaqiri

During the 2018 World Cup, the advertiser Coca-Cola took advantage of the football fever and allowed passers-by in Zurich’s main station to play against a virtual version of Swiss footballer Xherdan Shaqiri via virtual reality.      
The campaign advertised the 2018 FIFA World Cup and the Coca-Cola brand for soft drinks. It thus became a kind of virtual extension of the World Cup games in Russia.

 

Details

Year: 2018
Product: Coca-Cola
Industry: Beverages
Customer: Coca-Cola
Origin: APG|SGA Promotion
Categories:
  • New Techonology
  • Interactivity
Implementations:
  • Promotion
Agentur:
  • GroupM Services AG Out of Home
Areas:
  • Zurich
Posting Period: June
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Eye-catcher from SEAT at head tracks in Zurich’s main station

2018

Eye-catcher from SEAT at head tracks in Zurich’s main station

The SEAT posters at the head tracks in Zurich’s main station attract a great deal of attention. These communicate the costs of the journey in a natural gas-powered SEAT to the destination of the train leaving this precise platform.    

Details

Year: 2018
Product: SEAT natural gas filling stations
Industry: Car market
Customer: AMAG Autobobil- und Motoren AG
Origin: APG|SGA
Categories:
  • Plannig of Media
Implementations:
  • Motif design
Agentur:
  • Omnicom Media Group Schweiz AG
Areas:
  • D-CH
Posting Period: CW 17/18
Standard Formats:
  • F12L
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“Battleships” – the poster experience by skipp

2018

“Battleships” – the poster experience by skipp

The skipp communications agency used a double-sided F12 poster space to create an interactive game. The F12 poster had a magnetic coating on both sides, turning it into a large adhesive surface. With magnetic elements, it was possible to present the traditional game of Battleships in a completely new way and dimension. This eye-catching implementation clearly demonstrates the creativity of the skipp communications agency.      

Documents

Details

Year: 2018
Product: Advertising your business
Industry: Services
Customer: skipp communications AG
Origin: APG|SGA
Categories:
  • Use of Media
  • Special Builds
  • Interactivity
Implementations:
  • Interaction
Agentur:
  • skipp communications AG
Suppliers:
  • Guadagnini Schriften & Deko
Areas:
  • D-CH
Posting Period: May/June
Standard Formats:
  • F12
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EKZ: we only illuminate what’s necessary

2018

EKZ: we only illuminate what’s necessary

Since autumn 2015, Elektrizitätswerke des Kantons Zürich (Canton of Zurich electricity board) has been testing a new kind of intelligent street lighting in Urdorf. The company is the first in Europe to test this system. The traffic-monitoring light adjusts the brightness to the amount of traffic. This can save 30% energy without impacting on safety. EKZ was awarded the Watt d’Or 2018 in the energy technologies category by the Federal Office of Energy for this innovation.  
To announce this award, the Process agency created a campaign with the slogan “We only illuminate what’s necessary”.   Specially printed luminous posters absorbed light during the day and the main message only became visible in the dark.     

 

Details

Year: 2018
Product: street lighting
Industry: Energy
Customer: EKZ, Elektrizitätswerke des Kantons Zürich
Origin: APG|SGA
Categories:
  • Special Effects
Implementations:
  • Phosphorescent
Agentur:
  • Process Zürich
Areas:
  • canton Zurich
Posting Period: 03/18 - 04/18
Standard Formats:
  • F12
  • F200
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Special solution hanging display
«Guerrilla bags»

2018

Special solution hanging display
«Guerrilla bags»

Betty Bossi advertised its new home delivery services with guerrilla shopping bags on Winterthur city buses.   
The new sales channel, «Betty bringt's», attracted a great deal of attention from the target group.   
The bags with recipes and wooden spoons were hung up for passengers to take away with them.

 

Documents

Details

Year: 2018
Product: Betty bringt's
Industry: Houshold goods/ equipment
Customer: Betty Bossi
Origin: APG|SGA Traffic
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • Motif design
Agentur:
  • Partner und Partner AG Winterthur
Areas:
  • Winterthur
Posting Period: CW 12
Standard Formats:
  • Sampling
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Ohlala performs live at Zurich main station

2017

Ohlala performs live at Zurich main station

For two days, people passing through Zurich's main station witnessed an unusual appearance by Ohlala.   Artists performed live to publicize their latest programme together with samples of their brochure. 

Documents

Details

Year: 2017
Product: Ohlala circus
Industry: Events
Customer: Gregory Knie Entertainment AG
Origin: APG|SGA
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • Sampling
  • Promotion
Suppliers:
  • Gregory Knie Entertainment AG
Areas:
  • main station Zurich
Posting Period: 7 and 8 September