Do you have any questions about the case studies presented?
Do you have creative ideas or new technologies of your own?
Do you have a communication problem that requires exceptional solutions?
Then contact us:
Tel.: +41 58 220 70 00
Head of Innovation & New Business
APG|SGA systematically captures, develops and presents the innovative strength of the out-of-home medium and that of its own products and services under the innovate! label. An innovation team was established and an online platform created which uses specific cases to show APG|SGA's market partners just how much can be achieved with out-of-home advertising in terms of planning, creativity, production and advertising media technology.
The website is available in four languages and features a plethora of innovations and specific case studies which have been successfully implemented in Switzerland or abroad. Searches are initially performed by main category:
Strategy & Media
Use of Media
Smart use of available sites in resource planning and design
Planning of Media
Creative opportunities in the strategic and operational planning of out-of-home media
Creation & Production
Individual implementation with surprising effects and/or use of new production technologies
Customized constructions or installations with astounding effects
Furniture & Features
Developments in the field of urban furniture and advertising media material
Innovative improvements to the configuration of existing advertising media
Digital & Interaction
New digital out-of-home media offerings and advertising media
Clever solutions to promote interactivity between the medium and the consumer
The case studies are each described in a structured way and are extensively documented with pictures, video clips and additional reports. The innovate! platform is being constantly updated and expanded.
This is the responsibility of an innovation team which comprises all corporate divisions and brands of APG|SGA. The team not only documents existing out-of-home media concepts but also operates as a think tank. It evaluates, develops and implements creative ideas and new projects together with advertising cus-tomers, agencies, land owners, public authorities and suppliers.