Content: Public land owner

Public land owners

APG|SGA's advertising spaces open up attractive and sustainable yield options for cities and communities as well as for public transport companies. As a strong and reliable partner we guarantee smooth handling - from setup to revenue. We are happy to inform you about our products and services.

 

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APG|SGA – A strong and reliable partner

The APG|SGA performance model gathers the needs of our market partners together within the context of a continuing dialogue. As the market leader, we work together with land owners, using high-quality and technologically advanced advertising media, to provide sustainable and aesthetic solutions that also offer added value for our advertisers. We are therefore the most attractive dialogue and business partner in the out-of-home media market for reliable and innovative solutions.

- We take responsibility

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Public spaces

We take responsibility for the image of public spaces, together with our partners in cities and municipalities, and with transport companies and private land and property owners. Today, out-of-home media spaces are an essential part of the aesthetics of urban areas. Together with architects, city planners and social scientists, we develop infrastructure and street furniture solutions to connect public design and commercial consumer communications.

One example of excellent street furniture is the combination of architecturally demanding waiting areas with the latest generation of digital City ePanels in Winterthur.

 

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Quality of life and cleanliness

Our front-line employees – the billposters – not only guarantee billposting of the highest quality. They make a valuable contribution to minimizing damage through vandalism and keep the area around the poster sites clean. This actively supports the goals for cleanliness and quality of life in public spaces. Every week, at every poster site.

 

 

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Sustainability

Every large city in Switzerland is committed to a society that produces less CO2. APG|SGA actively supports this important commitment. Ecological aspects have played an important part in our corporate decisions for many years. With our consistent approach we have achieved a lot and even set standards in some areas (procuring environmental-friendly vehicles, purchasing green electricity, etc.) which have received wide publicity. We wish to serve as a role model and thus support our stakeholder groups: our urban licensing partners in achieving the objectives set by Energiestadt Schweiz, and our poster advertisers in realizing environmental-friendly campaigns.

- Your benefits

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  1. Mutual planning process with our locally-based, professional and agile acquisition teams.
  2. Development of exclusive solutions in the "Services" area in the form of cultural promotion, street furniture, bus stops, information systems and many other opportunities.
  3. APG|SGA looks after the planning and construction costs.
  4. Professional installation and efficient management of the agreed advertising media.
  5. Regular maintenance and cleaning around poster sites by our specialists.
  6. Reliable and prompt transfer of the agreed revenue.

- A partnership for the future

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  1. APG/SGA is a modern service and media company which has many years of experience and concentrates its activities in Switzerland. Out-of-home media are the focus of our activities. We intend to continue developing this business over the long term. We are a leader and innovation pioneer in both the analog and digital markets and segments in which we operate. We concentrate the resources entrusted to us on value-adding activities, for the benefit of our shareholders, market partners and employees. Code of Conduct
  2. We develop our advertising spaces with environmentally sound technologies in mind and only use green electricity in our operations.
  3. Together with customers and partners, we look for new opportunities to make communication in public spaces effective, engaging and sustainable.
  4. We invest just as much in the development of our staff as we do in training for our 15 plus apprentices.
 

 

Your added value – our advertising media and services

Our contractual partners appreciate the great benefits of working with our company, which not only guarantees financially attractive conditions, but also ensures sustainable, long-term quality for products and services. As a market leader with a strong international network, we can offer our partners state-of-the-art products and innovative solutions, which are unrivalled in Switzerland in their scope and form. Our licensing partners as well as advertisers and their agents benefit from the associated added value.

 

- Infrastructure and street furniture solutions

Mobility is a growth driver for cities, municipalities, and also for us. Increased mobility and the concomitant rising number of people results in greater requirements of public space design. We develop infrastructure and street furniture solutions to connect public design and commercial consumer communications and will outline examples of some opportunities below.

We will be happy to analyse your enquiry and define tailored solutions together with you.

 

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Information systems

The provision of information and orientation guides for passers-by is important. Here we offer both analog and digital products. The analog city plan combined with a F200 backlit poster has proven its worth over the years and has become a firm feature in many cities. The innovative digital solutions comprise a direct connection to your CMS on your own website or even interaction opportunities on site. Our creations are sure to thrill both locals and tourists. We will provide an additional communication and information channel for you without any administration effort.

 

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Waiting areas

It takes close collaboration to define the style and characteristics of waiting areas, plan sites and implement installations. We can apply a tried-and-tested model or develop tailored solutions for the advertising area at your request. By collaborating closely with the world's largest out-of-home advertising company, JC Decaux, we can offer waiting areas designed by well-known architects, such as Lord Norman Foster.

Example of a bus shelter (german)

 

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Toilet facilities

We assess installation opportunities even at self-cleaning toilet facilities and devise appropriate tailored and suitable solutions for cities.

 

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Bicycle system

Through our close collaboration with JC Decaux, we offer an environmental-friendly and emission-free bicycle system with a close connection to out-of-home media. The highly-developed system is employed in many large cities such as Paris, Lyon, Vienna, etc, and has really proven itself. The cities benefit from an improved transport offering, and residents and tourists alike can take advantage of flexible means of transport.

- Cultural poster advertising


 

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Cultural poster advertising

We will gladly support cultural organizations with hanging posters on defined billboards at agreed intervals.

Alongside cultural posters, we also offer the hanging of small posters, temporary posters and election posters.

- Political poster advertising


 

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Political poster advertising

Reach your voters more efficiently for votes and elections. No advertising media makes a more direct and emotional impact on voters than the poster. Owing to the fragmentation of media, the poster acts as the only true mass medium. Posters placed at high footfall locations in public spaces attract a lot of attention. Furthermore, our large and diverse range of poster offerings pave the way for targeted and high-impact communication strategies that can produce short-term responses to poll projections.
 

- Pasted posters

 

 

 

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F12

Freestanding

Freestanding F12 poster boards can have posters pasted onto one or both sides. If there is only advertising on one side, the rear comprises punched sheet aluminium. The frame system for the poster board consists of two vertical T-profiles which are thermal-lacquered in anthracite and connected to aluminium beams. The two supporting legs emphasize the independence of each individual poster board, which can also be set up in groups of two or three. Dimensions: Height: 1,972 mm, Width: 2,845 mm, Depth: 80 mm


Wall-mounted

The wall-mounted F12 poster board for pasted posters consists of one sheet and two corner profiles mounted on the side with shadow gaps. Two vertical corner profiles which are thermal-lacquered in anthracite and connected to aluminium beams form the frame system. Dimensions: Height: 1,302 mm, Width: 2,845 mm, Depth: 55 mm

 

 

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F200

Freestanding

Freestanding F200 poster boards can have posters pasted onto one or both sides. If there is only advertising on one side, the rear comprises punched sheet aluminium. The frame system for the poster board consists of two vertical T-profiles which are thermal-lacquered in anthracite with three aluminium beams and shadow gaps. The sleek design is also suitable for an attractive angled positioning of the poster board and thus integrates perfectly into an urban environment. Dimensions: Height: 2,178 mm, Width: 1,280 mm, Depth: 80 mm


Wall-mounted

The wall-mounted F200 poster board for pasted posters consists of one sheet and two corner profiles mounted on the side with shadow gaps. Two vertical corner profiles which are thermal-lacquered in anthracite and connected to aluminium beams form the frame system. Dimensions: Height: 1,713 mm, Width: 1,280 mm, Depth: 55 mm

 

 

 

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F24

Freestanding

Freestanding F24 poster boards can have posters pasted onto one or both sides. If there is only advertising on one side, the rear comprises punched sheet aluminium. The frame system for the poster board consists of two vertical T-profiles which are thermal-lacquered in anthracite and connected to aluminium beams. The two supporting legs emphasize the independence of each individual poster board, which can also be set up in pairs of two. Dimensions: Height: 3,275 mm, Width: 2,845 mm, Depth: 120 mm


Wall-mounted

The wall-mounted F24 poster board for pasted posters consists of one sheet and two corner profiles mounted on the side with shadow gaps. Two vertical corner profiles which are thermal-lacquered in anthracite and connected to aluminium beams form the frame system. Dimensions: Height: 2,605 mm, Width: 2,845 mm, Depth: 61 mm

- Backlit posters


 

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F12L

Freestanding

The freestanding F12L light box consists of an anthracite-coloured aluminium frame with a casement made of safety glass. Energy-efficient LED lighting ensures low energy consumption. Dimensions: Height: 2,085 mm, Width: 2,844 mm, Depth: 85 mm

 

Wall-mounted

The wall-mounted F12L light box consists of an anthracite-coloured aluminium frame with a casement made of safety glass. The light box is mounted directly onto the wall and can be hung individually or in pairs. Energy-efficient LED lighting ensures low energy consumption. Dimensions: Height: 1,415 mm, Width: 2,820 mm, Depth: 75 mm

 

 

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F200L 

Freestanding

Freestanding light boxes can have posters hung on one or both sides. The frame consists of an anthracite-coloured aluminium housing with a casement made of safety glass. The two supporting legs emphasize the independence of each individual poster board, which can also be set up in groups of two or three. Energy-efficient LED lighting ensures low energy consumption. Dimensions: Height: 2,335 mm, Width: 1,420 mm, Depth: 130 mm


Wall-mounted

The F200L light box consists of an anthracite-coloured aluminium frame with a casement made of safety glass. The sleek, modern light boxes can be realized individually or in pairs. Energy-efficient LED lighting ensures low energy consumption. Dimensions: Height: 1,840 mm, Width: 1,340 mm, Depth: 75 mm

- Startower


 

 

 

F400LT

The attractive Startower with three backlit F400LT posters is a real eye-catcher that doesn't take up much space thanks to its round, sleek design. Mounted in a fixed position on a concrete pedestal, the freestanding medium, which revolves on its own axis, fits perfectly into its surroundings.

- Digital advertising media

The rapid rise in the digitization of society is also reflected in out-of-home advertising. Cities, municipalities, transport companies, shopping centers and other land owners are working intensively on the benefits of digital out-of-home media. In this area, too, we stand out above the rest as a clear market leader with our comprehensive expertise and a unique product range.

Our digital portfolio already comprises more than 250 large full-HD screens at high-pedestrian-flow locations (railway stations, shopping centres, the Hallenstadion stadium, mountain railways/cableways) as well as over 200 TrafficMediaScreens in public transport. In the world of digital out-of-home media, too, we remain committed to our principles: together with our partners we devise sustainable overall designs of the highest quality, which are noted in public spaces for their attractive design and careful integration.

As a general contractor, we handle the investment, operation, maintenance and marketing of advertising media. Our contractual partners benefit from attractive additional income and the varied communication possibilities via ePanels and eBoards that can be used to reach the public.


 

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City ePanel

  1. This elegant advertising medium, combined with state-of-the-art technology, underscores the image of a modern city.
  2. The City ePanel can also be used by the city for its own animated advertising (culture, events, etc.) and information (manhunts, traffic, etc.).
  3. As several customers can enjoy a presence on the advertising media, this generates additional turnover that has a positive effect on fee revenue.


 

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City eBoard

  1. This distinct advertising medium, combined with state-of-the-art technology, underscores the image of a modern city.
  2. The City eBoard can also be used by the city for its own animated advertising (culture, events, etc.) or information (manhunts, traffic, etc.).
  3. As the advertising medium can be used in a multitude of ways by various customers, this makes for higher turnover and thus increases the fee revenue taken in by the city.

 

 

 

Further information