Get closer to mobile target groups. Placing your advertisement near passengers encourages them to study your offer in more detail, especially if it is smartly presented inside the vehicle at a convenient viewing height. Landscape-oriented “RailPosters” are displayed in first- and second-class carriages and boarding areas on mainline and suburban trains, where travellers can easily see them. This ensures that your message reaches target groups on the move, such as leisure travellers and commuters, families, young people, senior citizens, officials, students and school pupils. In other words: people from all walks of life.
Advertising medium: Vehicle interior
Minimum booking unit: 1 week
Once someone steps out of their front door in Switzerland, they head off to streets, squares, railway stations, shopping centres, the mountains, airports and other points of interest. Advertising messages make the biggest impact if they’re placed where the hustle and bustle is – especially if they can be scheduled to appear in the right place at the right time. As the market leader for outdoor advertising, APG|SGA serves all relevant communication spaces in Switzerland, ensuring your advertising message appears whenever and wherever your target groups are present.
Back to Public-transport interior formats
People travelling on public transport have the time and opportunity to view and fully absorb advertisements. This creates brand awareness and recognition, prompting viewers to take action. “HangingDisplays”, “RailPosters” and screens, for example, can be located in passengers’ line of sight, making them perfect for promotional and informative campaigns. Their standardised formats and high availability mean that they can be installed across Switzerland, offering extensive coverage.Public-transport interior formats