Political outdoor advertising

Outdoor advertising for political elections and votes

Convincing and mobilising voters

Poster displays are a traditional form of political communication and have always motivated the population to go to the polls. This has not changed. To this day, billposting is a reliable basis of every political campaign and offers many advantages during the election campaign:

  •     Outdoor advertising increases awareness

  •     Outdoor advertising creates trust

  •     Outdoor advertising shapes opinion

  •     Outdoor advertising is efficient

In our brochure "Outdoor advertising for political elections" you can find out how outdoor advertising supports your election campaign.

With over 300,000 outdoor advertising spaces throughout Switzerland, APG|SGA offers analogue and digital advertising opportunities in urban and rural areas. Mobile ads on smartphones also now offer the opportunity to communicate interactively with voters.

In combination, the different formats develop a reinforcing effect for your campaign.


Posters at highly frequented locations in public spaces reach the growing and increasingly mobile population on the move in their everyday lives. Along their daily routes, they come into repeated contact with political messages, which are increasingly anchored in the minds of voters.

Locations and prices


Screens at central transport hubs offer dynamic opportunities to mobilise voters in urban centres to vote. The use of moving images catches the attention of commuters and messages are remembered. Flexible booking options also allow for quick reactions to election forecasts.

Locations and prices
Public transport advertising

People of all ages travel on buses, Postbuses, trams and trains every day. In the process, they repeatedly encounter messages on hanging cardboards. Due to the time spent in public transport, passengers have enough time to deal with political messages in depth.

Public-transport exterior formats

Public-transport interior formats


On political campaigns we grant a flat 25% discount and 5% consultancy commission for agencies. F4 and MegaPosters are excluded. The discount cannot be cumulated with other discounts.


  • Parliament election 22.10.2023
  • Paid political advertising may be posted at all times. The F4 format, the MegaPoster and the canton of Basel-Land however are exceptions. It therefore is not legally allowed to publish poltical OOH advertising earlier than six weeks before the actual election date. This does apply to all formats, except HangingDisplays and window decals.


What is an F4 contingent?

A contingent consists of one or more spaces in F4 format reserved by municipalities and cities for political outdoor advertising. These spaces are made available to parties and politicians for a period of 2 to 4 weeks before an election. In some cases, the offer is free of charge. The poster sites are both fixed and temporary. The number of spaces available for distribution varies from year to year.

As a rule, the reserved areas are distributed according to a distribution key specified by the authorities, which takes into account all parties, groups, action committees or persons admitted to the election or vote in equal shares. All contingents are divided equally. This means that each party or candidate receives the same number of poster spaces. In the case of elections to the National Council, one contingent is available per party. For elections to the Council of States, the contingent is broken down by candidate. There is one contingent per candidate. In order to ensure equality in voting, contingents can be shared within the supporters or opponents. This depends on how many requests are received by APG|SGA.

APG|SGA coordinates the distribution of the contingent and sends the order confirmations to the client 4 weeks before the start of posting.

How can an F4 contingent be booked?

If you are interested in an F4 contingent, you can directly contact your sales consultant. All orders will be collected and then divided fairly. Please refer to the point above.

Are there also contingents for digital advertising media or other formats?

No, there are no contingents for these. The contingents only take into account the analog poster format F4.

Can an individual also book a contingent for election advertising?

Yes, an individual can also book a contingent if he or she is standing for election and it is a majority election.

 Please contact us for further information.