Prices and conditions
Benefit from our discounts.
Various order types make it possible for you to optimize your purchase with regard to
both quality and price. The different types of discounts cannot be cumulated.
Our prices are calculated as follows:
– Discount (GCD, last-minute, AVD/group discount)
= Net price
– Agency commission (AC)
= Amount invoiced
Agency commission (AC)Agencies receive a commission of 5% on the
net price (see guidelines concerning agency commission).
The GCD is granted for homogeneous productrelated campaigns with durations of no more than 10 weeks.
GCD analog/AC Street, railway station, shopping center, tourism area1
1 Except Premium Branding and F4
GCD digital/AC Street, railway station, shopping center, event
GCD digital plus/AC Street, railway station, shopping center, event
The GCD digital plus markdown is granted if a campaign reaches a GCD analog level plus a GCD digital level.
Plan and book your outdoor advertising online and benefit from a 10% online discount.
Excl. agency bookings.
Selected individual, analog addresses, 20% discount, from 5 weeks before start of posting.
Exceptions: Premium Branding, special offers, F4 products, long-term orders/contracts, locally coordinated products.
Flat 25% political discount and 5% agency commission (not combinable with other discounts). Exceptions: Premium Branding and F4.
You can benefit from an annual volume or groupdiscount1. The amount is calculated on the basis of your total net payments to APG|SGA in the prior year for analog standard F200, F12, F400, F24, and F4 formats plus the digital products City ePanel, City eBoard, Rail ePanel, Rail eBoard, Shopping ePanel, Escalator ePanel and Event ePanel. You can also conclude an agreement based on the expected current-year budget. The discount cannot be cumulated. The recipients are either individual customers (one invoice address) or groups (several invoice addresses).
Advertising budget in CHF, net
1 Except Premium Branding, F4, trade shows and exhibitions, annual contracts, seasonal bookings and long-term orders
Analog and digital OOH advertising
Non-profit organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings. Exceptions: Premium Branding, special offers, F4 products, long-term orders/contracts, locally coordinated products.
Public transport advertising
For public transport advertising, institutions / organizations with the ZEWO label receive a discount of 20% for the HangingDisplay, RailPoster and RailPosterMidi, WindowsDecal and TrafficMediaScreen formats (incl. agency commission).
When booking advertising spaces on public transport, you have the opportunity to benefit from an annual volume discount (AVD) Transport Advertising. The amount of the discount is based on the total net/net sales of transport advertising formats in the previous year. The AVD is not cumulative with other discounts, does not apply to FullWrap formats and cannot be offered by the ZVV transport companies.
Contract value per order in CHF net/net
You have the possibility to benefit from different discount levels.
Discount overview Promotion and Sampling
Discount overview Promotion for consecutive days
An action counts from half a day of «Sampling». The individual actions are cumulated (per contract confirmation/booking) and thus form the basis for the discount.
Example: 1 half day of Sampling = 1 action, 1 full day of Sampling = 2 actions.
An action counts as of a full day of «Promotion». The individual actions are cumulated (per contract confirmation/booking) and thus form the basis for discounting.
Example: 1 day of Promotion = 1 action
In each case, the more advantageous discount system is applied.