Prices and conditions

Benefit from our discounts.

Various order types make it possible for you to optimize your purchase with regard to
both quality and price. The different types of discounts cannot be cumulated.

Our prices are calculated as follows:

Gross price
–    Discount (GCD, last-minute, AVD/group discount)
=    Net price 
–    Agency commission (AC)
+    Services
=    Net/net
+    VAT
=    Amount invoiced 

Agency commission (AC)Agencies receive a commission of 5% on the
net price (see guidelines concerning agency commission).

The GCD is granted for homogeneous productrelated campaigns with durations of no more than 10 weeks.


GCD analog/AC Street, railway station, shopping center, tourism area1

KSR analog

1 Except Premium Branding and F4


GCD digital/AC Street, railway station, shopping center, event


GCD digital plus/AC Street, railway station, shopping center, event


The GCD digital plus markdown is granted if a campaign reaches a GCD analog level plus a GCD digital level.


Plan and book your outdoor advertising online and benefit from a 10% online discount.

Excl. agency bookings.

Selected individual, analog addresses, 20% discount, max. 5 weeks before start of posting.


Flat 25% political discount and 5% agency commission (not combinable with other discounts). Exceptions: Premium Branding and F4.

You can benefit from an annual volume or groupdiscount. The amount is calculated on the basis of your total net payments to APG|SGA in the prior year for analog standard F200, F12, F400, F24, and F4 formats plus the digital products City ePanel, City eBoard, Rail ePanel, Rail eBoard, Shopping ePanel, Escalator ePanel and Event ePanel. You can also conclude an agreement based on the expected current-year budget. The discount cannot be cumulated. The recipients are either individual customers (one invoice address) or groups (several invoice addresses).


Advertising budget in CHF, net


1 Except Premium Branding, F4, trade shows and exhibitions, annual contracts, seasonal bookings and long-term orders

Non-profit institutions/organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings. Exceptions: Premium Branding, special offers, F4 products, long-term orders/contracts, locally coordinated products.

You have the possibility to benefit from different discount levels.


Contract value in CHF gross


You have the possibility to benefit from different discount levels.


Campaign value in CHF gross


When booking advertising space in or on public transport, you have the opportunity to benefit from an annual turnover discount (JURA) Transport Advertising. The amount of the discount is based on the total net/net turnover of transport advertising formats in the previous year (not including full-size formats). The JURA cannot be cumulated with other discounts and cannot be offered by some transport companies (e.g. ZVV companies).


Contract value per order in CHF net/net