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The APG|SGA pricing system based on SPR+

SPR+ provides transparent contact values – specificallyfor each individual space. The individual SPR+ contact value is thus the decisive factor insetting the prices for street and railway station panels. To arrive at this value, the number of passages by persons past an advertising space are logged and weighted using the following visibility factors:

  • passage angle

  • passage speed

  • time of day

  • clustering (no. of panels per location)

  • movement

SPR+ is a national mobility model including footfall for every street section in Switzerland. It takes into account how many people live in Switzerland, who they are, where they live and work, and how many of them are on the road when, where, how long and for what purpose. This mobility data for the Swiss population is correlated with all the panels in Switzerland.

 

For practicality, APG|SGA has grouped the contact values into five contact categories:

Contact categories

Contact categories

Further factors affecting price determination

In addition to the SPR+ performance rating, three further factors determine the prices for each panel.

considers the demand situation and distinguishes the 9 largest core cities from the other target areas. In addition, the effective demand per panel is considered in
setting the price.

 

takes into account the size of the advertising panel and distinguishes between:

  • the 2m2 portrait format F200

  • the 3m2 wide format F12

  • the 7m2 large format F24

 

reflects the presentation quality of the space and distinguishes between Rollingstar panels, frontlit and backlit panels and conventional poster panels.

Please find all information about SPR+ here at a glance.

Please find here an overview of the individual space prices with the respective contact classes.

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Panel prices
Street and railway station: prices based on SPR+ performance data, target area universe, resident population 15+
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Panel prices
Street and railway station: prices based on SPR+ performance data, target area universe, resident population 15+
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Panel prices
Street and railway station: prices based on SPR+ performance data, target area universe, resident population 15+
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Panel prices
– According to rental price category (RPC)
– Exceptions because of concession agreement provisions: Zürich RPC 8 instead of RPC 1

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Panel prices
Individual panel valuation based on site quality
Products
Individual depending on town / community
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Panel prices
Individual panel value assessment based on frequency and
site characteristics, subdivided into property classes
Applicable to all panels in the shopping center and parking facility areas. For panels in street and railway station areas, rates are based on SPR+ performance data.
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Panel prices
Individual panel valuation based on frequency, graded by property classes
Property class
Subdivision of aquatic centers based on visitor frequency per season:
A = 150 000 +
B = 50 000 +
C = 50 000 –
1  Indoor pools: duration of season 1 year