WaitingZone & WaitingZone Active
Two new location features for greater attention and interaction
WaitingZone signifies poster spaces near public transport stops which guarantee high contact intensity and long attention figures from passengers. People who have to wait a few minutes for their connection have time to spare. Poster spaces in waiting areas therefore allow you to convey more extensive advertising messages to your target group. Observers can calmly absorb even complex contents.
As well as the longer attention span, WaitingZone Active also covers the need for interaction opportunities. All the spaces with this location feature are within reach for observers. They thus provide an opportunity to use interactive technologies such as QR codes, NFC or Beacon. Out-of-home advertising networks well with mobile phones and acts as a conscious activator or trigger.
More information about interaction possibilities