A new era for digital advertising at Zurich Airport

Strategic expansion of the screen offering, flexible networks, and programmatic and short-notice booking options based on new performance metrics

APG|SGA is working with Zurich Airport to further expand the digital and programmatic advertising offering at the airport. 44 additional screens will showcase new, attractive advertising opportunities in the airside area. Across the entire airport site, there are now 234 digital advertising spaces available across 14 flexible networks. Furthermore, the data-driven management of advertising content is being optimised using performance metrics from JCDecaux’s Airport Audience Measurement (AAM) system.

The new, programmatic DOOH offering at Zurich Airport is now even better suited to advertisers seeking maximum flexibility and planning at short notice. Each campaign can now be planned using AAM’s performance data or ‘viewed impressions’. Bookings can be made for as little as one day, enabling advertisers to target passengers precisely with relevant messages. Furthermore, based on AAM’s ‘viewed impressions’, the digital networks can now be purchased programmatically. Combined with other criteria, specific target groups can be addressed directly.

Airport Audience Measurement (AAM) is widely used and recognised internationally. It was developed in collaboration with the data specialist Veltys and JCDecaux Data Corp. Forward Keys provides the specific figures for current calculations or forecasts for Zurich Airport.

Whether it’s the car park, check-in, gate or baggage carousel: At Zurich Airport, advertisers will find a unique and diverse advertising space: 18 MegaPosters, 177 BigPosters, 183 billboard spaces, three JetBridges and luggage trolley branding can be optimally combined with the digital networks. Long-term branding combined with short-term DOOH highlights ensures high-impact campaigns in an international, high-end environment.