APG|SGA and Matterhorn Gotthard Railway / Gornergrat Railway extend their partnership

BVZ Holding AG is extending its successful, long-standing partnership with APG|SGA. The BVZ railway group comprises the Matterhorn Gotthard Railway and the two leading tourist brands, the Gornergrat Railway and the Glacier Express. Around 10 million passengers travel on BVZ railways each year. This means that APG|SGA can continue to offer its advertising clients attractive analogue and digital communication solutions – from Andermatt to Zermatt and up to the Gornergrat. In doing so, it further strengthens its leading market position for high-impact outdoor advertising in the mountains across Switzerland’s largest and best-known tourist regions.

As a partner of BVZ Holding AG, APG|SGA markets 166 analogue and 4 digital high-quality advertising spaces in the popular mountain formats (F12P, BigPoster, ePanel, Leuchter, F200, F12 and StationFlag) along the railway lines. The Matterhorn Gotthard Railway stretches 144 km from Zermatt to Disentis and from Andermatt to Göschenen, climbing a total of around 3,300 metres in altitude. It passes through 49 tunnels and galleries, crosses over 60 bridges and connects 44 stations along its route. Around 8.5 million passengers use the Matterhorn Gotthard Railway every year. The Gornergrat Railway is an electrically powered rack-and-pinion railway with a route length of 9.34 km. It runs from Zermatt up to the Gornergrat, situated at 3,089 metres above sea level, amidst 29 four-thousand-metre peaks. Around 800,000 visitors from all over the world travel to this popular mountain destination, which offers the best view of the Matterhorn.

With a wide range of advertising opportunities along the routes, APG|SGA offers advertisers the chance to showcase their products and services to a broad target audience. These attractive advertising spaces offer a unique opportunity to achieve high visibility and reach. With thousands of passengers using these routes every day, advertisers have the chance to communicate their message effectively and raise awareness of their brand.

Christian Senn, Head of Partner Management for the Central Region, is delighted: “Following the long-term contract signed with Jungfraubahnen and Zermatt Bergbahnen AG, the renewal of our partnership with BVZ Holding AG marks another important step towards the sustainable development of our portfolio.”

Further links
www.apgsga.ch/de/produkte-und-preise/werbekanaele/bergbahn-werbung
www.mgbahn.ch
www.gornergrat.ch
www.glacierexpress.ch
www.bvzholding.ch