APG|SGA and Zermatt Bergbahnen extend their partnership

‘Zermatt Bergbahnen’ is extending its successful partnership with APG|SGA. This means that APG|SGA can continue to offer its advertising clients over 260 attractive analogue and digital communication solutions in the world-renowned Zermatt–Matterhorn region, either for the whole year or just for the summer. It is also consolidating its leading market position for high-impact outdoor advertising in the mountains within Switzerland’s largest and best-known tourist regions.

As a partner of Zermatt Bergbahnen, APG|SGA markets over 260 high-quality advertising spaces in the popular mountain formats (26 F200P/F12P, 100 BigPosters, over 40 digital screens, and over 100 EntryPosters at the turnstiles). These can be booked for the whole year or just for the summer season. In addition, bespoke advertising solutions – which are particularly popular with premium brands – are available at selected, high-traffic locations and passageways.

Markus Hasler, CEO of Zermatt Bergbahnen, says: “With its 34 transport facilities, Zermatt Bergbahnen transforms the area into a place brimming with unique opportunities for sport, relaxation and enjoyment. APG|SGA’s carefully selected advertising formats reach our guests whilst they are in the best of holiday spirits.”

Patricia Huber, Head of Marketing and Sales at Zermatt Bergbahnen, says: “We have a close and very successful partnership with APG|SGA. We look forward to continuing to work with APG|SGA to offer exciting, inspiring and innovative communication solutions at Matterhorn Paradise.”

“We are proud of the contract extension with Zermatt Bergbahnen, and it is hugely important for the strategic development of our mountain offering. We are not only marketers but also providers of exclusive services for mountain destinations. This makes us a unique partner,” says Beat Holenstein, Head of Marketing & Partner Market at APG|SGA.

And Christian Senn, Head of Partner Management for the Central Region, says: “Following the long-term contract signed with Jungfraubahnen, the renewal of our partnership with Zermatt Bergbahnen AG marks another important step towards the sustainable development of our portfolio.”

Further links for advertisers
Mountain advertising and offers from APG|SGA www.apgsga.ch/de/produkte-und-preise/werbekanaele/bergbahn-werbung
Zermatt Bergbahnen AG www.matterhornparadise.ch

Media enquiries
APGISGA, Press Office, T+41 58 220 70 71, media@apgsga.ch
Zermatt Bergbahnen AG, Patricia Huber, Head of Marketing & Sales, T +41 27 966 01 01, patricia.huber@zbag.ch