APG|SGA appoints new management in the Zurich, East and South-East sales regions

APG|SGA has appointed a new head of its Zurich, East and South-East sales regions: Pascal Frei will take up the post on 20 April 2026. He succeeds Alexandra Kronshagen, who has left the company of her own accord.

Pascal Frei has many years’ experience in management and marketing within the media industry. Most recently, he served as CEO of the Energy Group Switzerland. Prior to that, he held the position of Chief Marketing Officer within the group.

In his new role, Pascal Frei will assume overall responsibility for the Zurich, East and South-East sales regions. He reports to Michael Sutter, Head of Sales Regions and Transport Advertising.

Michael Sutter says: “In Pascal Frei, we are gaining a business-minded leader with proven experience in marketing and sales. Together with his team, he will further strengthen our relationships with our customers.”

With the appointment of Pascal Frei, APG|SGA is strengthening its sales organisation in a key market region and is committed to continuity, targeted development and a consistent focus on the customer.