APG|SGA celebrates 125 years and the success story of the ‘poster’ as a medium

In 1900, the then ‘Société Générale d’Affichage’ began operations in Geneva. Since then, APG|SGA has played a decisive role in shaping the unique success story of outdoor advertising in Switzerland and has developed into a modern, sustainability-focused service provider offering a comprehensive range of analogue and digital services. Over the years, ‘APG’ has become virtually synonymous with outdoor advertising. Today, APG|SGA has around 500 employees across 17 locations throughout Switzerland and, as a leading provider of both traditional outdoor advertising and Digital Out of Home solutions, is well-equipped for the future. A golden APG|SGA logo will give the 2025 anniversary year special visibility.

APG|SGA will be celebrating a remarkable anniversary in 2025: 125 years of shaping the industry and continuous innovation in OOH and DOOH. Founded in Geneva in 1900, APG|SGA – which has been listed on the stock exchange since 1904 – has established itself over the decades as the market leader in the Swiss outdoor advertising sector. With a strong tradition in the provision, marketing and management of high-quality advertising spaces and street furniture in public spaces, APG|SGA has consistently adapted to changing market needs and technologies, setting new standards along the way. Today, with its subsidiaries in Serbia and Switzerland, APG|SGA offers a broad portfolio comprising a total of 150,000 digital and traditional advertising spaces, helping international, national and local advertisers to reach their target audiences effectively.

“APG|SGA’s 125th anniversary is not only a reason to celebrate, but also an opportunity to thank our clients, partners, shareholders and staff for their trust and long-standing support,” says Markus Ehrle, CEO of APG|SGA. “We look back on our history with pride and, at the same time, are full of enthusiasm to continue shaping the future of outdoor advertising with innovative solutions and technologies. This is symbolised by our golden anniversary logo for 2025.”

As part of its 125th-anniversary celebrations, APG|SGA will be organising a series of events and initiatives to demonstrate its commitment to outdoor advertising, its customers, partners, the general public and its staff. APG|SGA is providing ongoing updates on these activities via its communication channels.