APG|SGA has won a tender from the municipality of Lancy and is marketing 146 sites in attractive locations

From 1 January 2025, all 146 analogue billboard spaces within the municipality of Lancy, Geneva, will be included in APG|SGA’s long-term portfolio. The leading Swiss specialist in outdoor advertising was awarded the contract as marketing partner following a tender process.

APG|SGA has won the tender issued by the municipality of Lancy for the marketing and management of billboards on public land. Financial aspects accounted for around fifty per cent of the evaluation criteria. In addition, sustainability, a marketing concept to be drawn up, organisational aspects and various references regarding collaboration with existing partners were assessed.

The partnership with Lancy covers a total of 146 advertising spaces across the entire area. The contract has been signed for a period of five years and comes into effect on 1 January 2025.

“APG|SGA is delighted to be working with this key player in the Geneva region and to be able to guarantee a first-class offering for our advertising clients at strategic locations,” says Olivier Chabanel, Head of Partner Management for French-speaking Switzerland.

Contact in French-speaking Switzerland
Olivier Chabanel, Head of Partner Management for French-speaking Switzerland
T+ 41 58 220 74 45, olivier.chabanel@apgsga.ch