APG|SGA wins the tender and will continue its partnership with the Zurich Transport Network (ZVV)

The ZVV is Switzerland’s largest transport association, bringing together 35 transport operators under one umbrella, and carried over 655 million passengers in 2023. Leadhouse VMW (Transport Advertising), which is operated by Stadtbus Winterthur on behalf of the ZVV, is responsible for transport advertising in the region. The exceptions to this are the Zurich Transport Authority (VBZ) and Swiss Federal Railways (SBB). The Leadhouse launched a tender in April 2024. APG|SGA has now been awarded the contract for at least five years. This means that the successful collaboration between the ZVV and the market leader in outdoor and transport advertising will continue.

The contracts with the marketing agencies commissioned by Leadhouse VMW are due to expire at the end of 2024. Consequently, a new tender for the marketing of advertising space in and on the vehicles was issued in April 2024. The transport companies belonging to this procurement consortium are as follows: VBG Verkehrsbetriebe Glattal AG, VZO Verkehrsbetriebe Zürichsee und Oberland AG, SZU Sihltal Zürich Uetliberg Bahn AG, ZSG Zürichsee-Schiffahrtsgesellschaft AG, SBW Stadtbus Winterthur and Postauto AG in the Zurich market area. In total, this comprises over 500 vehicles, predominantly standard and articulated buses.

APG|SGA will continue to offer its customers the popular rear panels and longitudinal roof formats on virtually all 500 vehicles. Furthermore, full-vehicle wraps and TrafficBoards can be booked on selected vehicles. Inside the vehicles, there are over 6,000 spaces available for the popular hanging cardboard signs and window banners.

Matthias Gerth, Head of Marketing and Communications at Stadtbus Winterthur, says: “APG|SGA’s bid stood out in the public tender process and was therefore awarded the contract. We look forward to working with them from 2025.”

Roger Keller, Head of Sales Consultancy for the North/East/ZH region at APG|SGA Transport Advertising, is delighted with the contract award: “Public transport vehicles will continue to be an important part of national campaigns in the future; after all, we have transport advertising in practically every Swiss city. We can also offer our local and regional clients tailor-made solutions on a modest budget.”