APG|SGA wins the tender issued by the City of Locarno

Exclusive marketing rights for all bus shelters and other billboard spaces

APG|SGA has been granted the right to market and manage all advertising space at municipal bus shelters and in the surrounding areas on public land in Ticino’s third-largest city and a major cultural and tourist centre.

The prime locations of the bus shelters and other advertising spaces – acting as a link between the city centre, main roads, the lakeside promenade and tourist attractions – offer advertisers a strong presence, an interesting mix of formats and a compelling advertising impact in the city of Locarno. Furthermore, the bus shelters, which are owned by the city, are set to be completely refurbished and expanded over the next few years.

“We are delighted that the City of Locarno has awarded us the contract to market a total of 45 advertising spaces. These are available for booking with immediate effect and are situated in high-traffic locations. This further strengthens APG|SGA’s leading position in the Ticino outdoor advertising market. And we are proud to be able to continue our long-standing partnership with Locarno,” says Renato Belotti, Head of Sales Consultancy South.

These advertising spaces can be combined with APG|SGA’s comprehensive range of analogue and digital solutions. Over 2,100 advertising spaces are available throughout Ticino – including backlit posters, screens, public transport advertising spaces and various special formats. A ‘Rail ePanel’ network, which can be booked on a programme basis, covers the three major cities of Locarno, Lugano and Bellinzona.