3 December 2024
APG|SGA, a long-standing partner of Jungfraubahnen, has successfully completed the installation of ten new Mountain ePanels on the Jungfraujoch – Top of Europe. The new digital advertising spaces, situated at 3,454 metres above sea level, offer advertisers a unique opportunity to place their messages in one of Switzerland’s most significant tourist destinations. Europe’s highest railway station attracts over a million international and domestic visitors every year and offers a breathtaking view of the Aletsch Glacier, a UNESCO World Heritage Site and the longest glacier in the Alps.
The location of the Mountain ePanels is spectacular. Eight 55-inch Mountain ePanels have now been installed in the connecting tunnel, which all visitors pass through on their way to the Sphinx Terrace. These screens have been mounted directly onto the rock face using special brackets. On the Sphinx, as they head towards the exit of the terrace, guests are met by two unmissable 75-inch ePanels before they can enjoy a magnificent view of the most monumental glacier in the Alps.
In May this year, the contract extension between APG|SGA and Jungfraubahnen was announced. The new marketing agreement has enabled APG|SGA to consolidate its position in the Jungfrau region and further expand the advertising opportunities available to its clients. Over 200 analogue and digital communication solutions are now available in the region, including the newly installed digital ePanels, which are powered by 100 per cent renewable energy. A presence at the ‘Top of Europe’ enables brands to place their messages in an exclusive and unique setting that attracts high visitor numbers all year round.
With a digital portfolio comprising a total of 45 portrait-format Mountain ePanels (55–70 inches) and 41 landscape-format Mountain Screens (46 inches), APG|SGA also offers a broad network in other well-known destinations, enabling advertisers to reach a wide range of exclusive target groups in Switzerland’s most popular tourist regions.
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