APG|SGA is reorganising the management of its ‘Transport Advertising’ division

Markus Fischer will be joining APG|SGA on 1 June 2026 to take over as Head of the ‘Transport Advertising’ unit. He most recently held the position of Head of Sales Regional Publishing at CH Media and has in-depth knowledge of both the company and the outdoor advertising business within and on public transport: He previously worked in Transport Advertising from 2011 to 2023 and is just as familiar with the needs of advertising clients as he is with the key issues facing the contract partners – the transport operators.

As Switzerland’s leading provider of outdoor advertising, APG|SGA manages more than 100,000 analogue outdoorand in-vehicle advertising spaces, as well as over 1,900 TrafficMediaScreens in more than 6,000 vehicles. Through its specialist ‘Transport Advertising’ unit, APG|SGA offers its advertising clients a comprehensive, customisable and high-quality portfolio that creates countless advertising opportunities throughout Switzerland.

Markus Fischer will report to Michael Sutter, Head of Regional Sales and Transport Advertising. He is delighted with this new addition to the team: “In Markus Fischer, we are gaining a leader who knows both the outdoor advertising business and our organisation inside out, and who, together with the whole team, will ensure the success of our partners in the advertising and partner market.”

As part of this succession plan, which was drawn up well in advance, the current Unit Head, Andreas Steltzlen, will take on the role of Key Account Manager and Project Manager for Transport Advertising until his retirement. Michael Sutter: “We are delighted that Andreas Steltzlen will remain with the company in this new role. With his extensive knowledge of the transport sector, his long-standing relationships with partners and clients, and his wealth of experience, he will continue to make a significant contribution to the unit’s success.”

With these changes, APG|SGA is restructuring the management and organisation of ‘Transport Advertising’ with a view to the future, so that it remains firmly focused on the needs and success of our advertising clients and contractual partners.