APG|SGA becomes Moving Media Basel’s agency partner for outdoor and indoor formats

APG|SGA is to become the advertising partner for the advertising spaces on and inside the trams and buses operated by Moving Media Basel – with a strong presence at all high-traffic hubs within the Basel public transport network operated by Basler Verkehrsbetriebe (BVB) and Baselland Transport (BLT). In this context, it should be noted that Livesystems AG, a subsidiary of Swiss Post, will continue to exclusively market DOOH screens on Baselland Transport AG (BLT) vehicles.

Moving Media Basel AG is a joint subsidiary of Basler Verkehrs-Betriebe (BVB) and Baselland Transport AG (BLT). Every day, BVB and BLT carry around 500,000 passengers on 13 tram routes, 31 bus routes and one narrow-gauge railway. With a fleet of around 400 vehicles, the entire Basel conurbation is covered. This enables advertising to be placed effectively in a major economic region, precisely where active target groups of all ages, professions and interests are out and about every day.

“With APG|SGA, we have a strong partner at our side which – complementing our own national marketing efforts – will position our attractive advertising formats strategically within the advertising market and further strengthen the public transport advertising sector,” says Beat Leuenberger, Managing Director of Moving Media Basel.

APG|SGA is expanding its high-performance portfolio with the analogue and digital advertising inventory of Moving Media Basel. This means that APG|SGA can now offer advertising solutions on and in public transport in major cities (Basel, Bern, Zurich, Biel, Lausanne, Lugano, Lucerne, St Gallen and Winterthur) from a single source.

As Switzerland’s leading provider of outdoor advertising, APG|SGA markets more than 100,000 analogue outdoorand in-vehicle advertising spaces, as well as over 1,900 TrafficMediaScreens in more than 6,000 vehicles. Through its specialist ‘Transport Advertising’ unit, APG|SGA offers its advertising clients a comprehensive, customisable and high-quality portfolio that creates countless advertising opportunities throughout Switzerland.

Caption
With an eye-catching full-body design, Salt in Basel demonstrates how brands can reach an urban audience directly in their everyday lives – both inside and out. The fully branded tram harnesses the potential of public transport as a mobile communication channel.

Further information
www.apgsga.ch/de/produkte-und-preise/werbekanaele/oev-werbung
https://mm-basel.ch/

Contact for advertisers
Roger Keller, Head of Sales Consultancy, Zurich/East/North, Transport Advertising
+41 58 220 74 88, roger.keller@apgsga.ch