APG|SGA is to become the new exclusive agency partner of VBZ TrafficMedia

As the in-house sales organisation of Verkehrsbetriebe Zürich (VBZ), VBZ TrafficMedia is responsible for marketing advertising space on and inside trams and buses. As part of a tender process, VBZ TrafficMedia sought an exclusive agency partner for the VBZ product range, effective from 1 April 2025, for a contract term of seven years. APG|SGA, Switzerland’s leading outdoor advertising company – including in the field of transport advertising – was awarded the contract at the end of February 2025. APG|SGA will therefore take over from its predecessor the sole licence to broker advertising space on VBZ vehicles to advertising clients throughout Switzerland.

VBZ is Switzerland’s largest municipal transport operator. With a fleet of over 500 vehicles, VBZ covers 90,000 kilometres every day – more than twice the circumference of the Earth – and carries over 960,000 passengers. The vehicles, with their advertising spaces, operate in the city of Zurich, the Limmat Valley, the upper Glatt Valley, on the Zimmerberg and on the Pfannenstiel. The portfolio also includes advertising spaces on and inside the Glattalbahn trams and the interior spaces of the Forchbahn. APG|SGA handles the booking of roof advertising, full-wrap trams, rear advertising, F200 and F12 advertising on buses, hanging cardboard signs, window banners and floor stickers on trams and buses.

With VBZ’s additional advertising inventory, APG|SGA is strengthening its leading position in transport advertising and, with other major cities such as Bern, Lausanne, St Gallen, Lugano and Lucerne, offers its national, local and regional clients a comprehensive product portfolio.