APG|SGA is putting new screens featuring an interactive city information system into operation in Ascona

APG|SGA has been granted exclusive rights to three new double-sided screens in prime locations in Ascona. These combine interactive town information with advertising messages. Thanks to the touchscreen, passers-by can navigate on one side and receive up-to-date information relevant to them about Ascona. On the other side, advertisers can display their digital campaigns featuring animations in prime locations.

The new 75-inch digital advertising screens are located at three central sites on Via Albarelle, Via Borgo and Via del Collegio. One side of each screen displays a city information system with up-to-date data. Information on opening times, hotels, events, museums and local maps from Google Maps can be accessed on this touchscreen by passers-by simply by touching the screen, and downloaded to their smartphones via a QR code.

On the other side of the screen, which has no touch functionality, advertisers can display their animated campaigns digitally or programmatically in high-traffic prime locations in the attractive city centre. 95,200 impressions are reached each week. The loop duration is 60 seconds. The new advertising media are extremely energy-efficient and are powered by green electricity. They can now be booked individually and flexibly, or combined with other digital networks as well as the 47 analogue advertising spaces operated by APG|SGA in Ascona.