APG|SGA wins the tender from the City of La Chaux-de-Fonds

APG|SGA remains the exclusive marketing partner for the advertising spaces in the city of La-Chaux-de-Fonds. The new contract comes into effect on 1 January 2026 and runs for ten years. This underlines the market leader’s leading position in French-speaking Switzerland and in the canton of Neuchâtel.

Following a competitive tender process, the city of La Chaux-de-Fonds has selected APG|SGA as its exclusive partner for its advertising spaces on public land for the next ten years. 60 per cent of the assessment was based on financial criteria, whilst 40 per cent was based on qualitative criteria such as organisation, experience and sustainability. APG|SGA can therefore offer its national, regional and local clients in La Chaux-de-Fonds a largely exclusive portfolio comprising 236 analogue street-side spaces and a further 211 spaces for cultural, political and service-related advertising. In addition, there are just under 20 analogue and digital advertising spaces at railway stations, as well as advertising spaces on and inside the buses operated by transN (Transports Publics Neuchâtelois).