10 February 2022
ChannelOOH!, APG|SGA’s exclusive offering in moving-image advertising, is becoming even more flexible. With the option of daily bookings and new digital advertising formats, the target audience of 15- to 49-year-olds can be reached even more effectively.
According to the LSA/SWA Industry Indicator 2020, 60 per cent of respondents cite reaching the target audience as the greatest challenge. This figure has actually risen by 10 per cent compared with 2019 and is set to increase further in today’s fragmented media landscape. As restrictions relating to the coronavirus are eased – for example, with the lifting of the requirement to work from home – outdoor advertising is benefiting from a ‘mobility boost’, making it even more relevant and effective.
With ChannelOOH!, APG|SGA offers advertisers a digital solution that is unrivalled in terms of value for money. In particular, ChannelOOH! enables precise and eye-catching targeting of the 15–49 age group, a demographic that is becoming increasingly difficult to reach. Of APG|SGA’s more than 1,000 large-format screens, 563 selected ePanels and eBoards across Switzerland form part of the ChannelOOH! offering. This includes all rail and city ePanels. This achieves a reach of 62 per cent within the 15–49 age group within 7 days.
To summarise, here are the six key benefits of ChannelOOH! – ‘what people watch’:
APG|SGA’s leading digital video offering in public spaces
Targeting the ‘prime-time’ mobility of the 15–49 age group
Available nationwide and by language region – now also on a daily basis
A premium environment with guaranteed visibility and brand safety
Online video advertising materials and TV adverts can be easily adapted for DOOH
Unbeatable value for money in terms of CPM, reach and impact
Find out more at https://www.apgsga.ch/de/digital-und-mobile/channelooh/