Guido Trevisan is to become the new Head of Marketing & Business Development

The Board of Directors of APG|SGA has appointed Guido Trevisan (46) as the new Head of Marketing & Business Development at APG|SGA and a member of the Executive Board. Guido Trevisan will take up his new role on 1 September 2026. He succeeds Beat Holenstein, who – as previously announced – will be leaving APG|SGA at the end of September 2026.

Guido Trevisan is a proven marketing expert with many years’ experience in strategic and operational marketing management within the media marketing sector. Since 2014, he has held various senior roles at Goldbach Media and the Goldbach Group, most recently as CMO. Prior to this, he held positions in product management at Wilmaa and Sunrise. He is a federally certified marketing manager, an examination assessor and a board member of various industry organisations.

Markus Ehrle, CEO of APG|SGA, says: “We are delighted to welcome Guido Trevisan to APG|SGA – a marketing leader with strong execution skills, a results-oriented approach and a keen understanding of digital technology, backed by many years’ experience in media marketing – and we are confident that, with him on board, we will continue our success story.”

“APG|SGA is a company with a clear vision. What appeals to me about this new role is that I will be able to bring together and further develop the areas for which I have been responsible in various roles throughout my career to date. I am looking forward to my new role and to working with my future team and the company’s management,” says Guido Trevisan.

Following a brief joint induction period in September, Guido Trevisan will succeed Beat Holenstein, who has decided to leave APG|SGA after more than 30 years in order to devote himself to personal projects. Beat Holenstein will continue to support APG|SGA at SPR+ and on an ad hoc basis for specific projects.