Hallenstadion Zurich extends partnership with APG|SGA – new digital video display in the pipeline

The successful partnership between the Hallenstadion Zurich and APG|SGA has been extended on a long-term basis. The comprehensive range of advertising space already on offer, featuring attractive analogue and digital formats, is being continuously developed. Full digitalisation is planned for the future.

Concerts, shows and spectacular events: that’s what the Hallenstadion in Zurich is famous for. “Our venue is the most successful arena in Switzerland. With an average of one million visitors a year and over 120 national and international events, Zurich’s Hallenstadion ranks number one in its category among the best event venues and is also among the leaders when compared globally. “We are delighted to continue working with APG|SGA, Switzerland’s leading outdoor advertising company, and to create new synergies for unique advertising opportunities,” says Philipp Musshafen, CEO of the Hallenstadion Zurich. “We are proud to be extending our long-standing partnership with the Hallenstadion Zurich and to be able to modernise and further expand our digital out-of-home offering,” says Patrik Denzler, Head of Partner Management East at APG|SGA.

Over the coming months, there are plans to fully digitise the multifunctional event spaces in phases. From summer 2023, advertisers will have access to over 100 new event eBoards. The prime locations will be strategically distributed across various levels and will, in future, engage consumer-oriented target groups with moving images throughout their visit to the event.

Advertisers at the Hallenstadion in Zurich already have access to a range of top-quality analogue and digital advertising options in various formats (eBoards, F12, F200, Startower, MegaPoster, BigPosterL, etc.). These can be flexibly combined with campaigns along public or private transport routes leading to the event venue.

Further information