Internal succession at the helm of APG|SGA’s Key Account Management agency team: Nurettin Yildirim succeeds Beat Sulzer

APG|SGA has appointed Nurettin Yildirim (on the left in the photo) as the new head of the agency team in Key Account Management. As part of a long-term succession plan, he succeeds Beat Sulzer, who will continue to work for the company.

Nurettin Yildirim took over as head of the agency team on 1 August 2023. His track record and the experience he has gained over the past 22 years at APG|SGA, as well as his personal qualities, make him ideally suited to this role. He has everything it takes to successfully maintain relationships with agencies and tackle future challenges. Following this appointment, his predecessor, Beat Sulzer, will join the agency team as a consultant. From July 2024, he will continue to work for APG|SGA on an 80 per cent basis for a further two years, beyond his retirement age.

Marcel Baumann, Head of Key Account Management at APG|SGA, says: “I am delighted that we have been able to find an internal successor for this role. This appointment follows a careful selection process, which underlines APG|SGA’s commitment to quality and continuity in our client relationships. I am confident that, with this team in place, we can successfully continue our collaboration with Switzerland’s largest advertising and media agencies and develop it in a forward-looking manner.”

Yildirim Nurettin has been working for APGISGA since 2000. He started out in order processing in Winterthur, before moving on to various roles in sales. For the past eight years, he has played a key role as a consultant in APG|SGA’s national key account management. During this time, he has successfully built up client relationships with advertising and media agencies as well as direct clients.

Beat Sulzer has been working in Key Account Management at APG|SGA since 2015, where he has held the position of Head of the Agency Team since 2019.

Caption: Nurettin Yildirim (left) succeeds Beat Sulzer