Marketing partnership: Ringier Advertising integrates APG|SGA’s eBoards into its cross-media offering

APG|SGA and Ringier Advertising are now collaborating on the marketing of selected DOOH video formats. This gives Ringier Advertising the opportunity to integrate the large-format eBoards in 16:9 format into bespoke cross-media packages for its advertising clients. The 55 eBoards are located at attractive, high-traffic locations in Switzerland’s major railway stations and, over a two-week campaign period, achieve a reach of 25 per cent and 8.5 million impressions. These prominent advertising spaces are the ideal solution for achieving an even greater impact with Ringier Advertising’s portfolio of strong media brands.

As part of this collaboration, Ringier Advertising will integrate the APG|SGA eBoards – which can be booked nationally, locally and via programmatic channels – into its portfolio and offer them to its advertising clients as part of holistic, cross-media solutions. A pilot campaign carried out in collaboration with Jungfraubahnen Management AG has successfully demonstrated that this works extremely well.

“We are delighted to be working with Ringier Advertising and are convinced that this partnership can deliver significant added value for our shared advertising clients,” said Andy Bürki, Head of Advertising Market at APG|SGA. “The eBoard products are an important part of our comprehensive range in the field of digital outdoor and moving-image advertising, and the partnership with Ringier Advertising will enable us to attract even more advertisers from the print and digital markets.”

“For Ringier Advertising, the partnership with APG|SGA is a fantastic opportunity to expand our advertising portfolio with this attractive option in the field of digital out-of-home advertising,” says Thomas Passen, Managing Director at Ringier Advertising. “We are convinced that our advertising clients will benefit from the additional visibility provided by the large-format eBoards in 16:9 format.”

Contacts for media representatives
APG|SGA Press Office, T+41 58 220 70 71, media@apgsga.ch
Andy Bürki, Head of Advertising Market at APG|SGA, andy.buerki@apgsga.ch
Thomas Passen, Managing Director at Ringier Advertising, thomas.passen@ringier.ch