Mobile advertising tailored to SMEs: APG|SGA expands the aymo portfolio with two new products

With aymo GeoTarget and aymo AudienceTarget, APG|SGA is expanding its mobile targeting solutions. These two products meet the specific needs of small and medium-sized enterprises (SMEs), enabling them to advertise as efficiently as possible within a defined catchment area, even with smaller budgets. These services make it possible to quickly and easily achieve high brand awareness and reach amongst relevant target groups.

For SMEs, these new products make it even easier, more cost-effective and time-saving to reach their target audiences through mobile advertising campaigns. Using aymo GeoTarget’s radius search, the desired radius in kilometres for displaying banner adverts is first defined. Advertisers can boost their campaign by using aymo AudienceTarget to add their target audience, thereby refining the campaign’s targeting. There are 18 standardised consumer groups to choose from – such as ‘Young People’, ‘Summer Sports’, ‘Working Professionals’ and others. The socio-demographic and geographical data are based on sources from geomarketing specialists such as afo solutions AG, Swisstopo (part of the Federal Office of Topography) and the expertise of APG|SGA. Combining the two products creates a mobile campaign setup suitable for every budget, enabling advertisers to reach their relevant target audience within their catchment area.

Advantages of mobile advertising
The digital banners created by advertisers are displayed on a wide range of selected mobile websites and apps, all of which meet the criteria for ‘brand safety’. By using location-based GPS data points, advertising messages can be delivered to smartphones in a geographically targeted and highly precise manner. Direct targeting of the audience is carried out anonymously and in compliance with data protection regulations. All aymo products are suitable for commercial, non-profit and political campaigns – for example, to promote local services, products and events, or to support regional causes.

Proven aymo services will continue
The aymo location data technology, developed in-house by APG|SGA in 2018, is based on a data connection to 20 high-quality Swiss mobile apps. The various existing and tried-and-tested aymo mobile targeting solutions will, of course, remain in the portfolio and offer advertisers additional flexibility and performance for specialised campaigns.

Mobile and out-of-home advertising complement each other perfectly
Through location-specific bookings of posters, screens or formats such as transport advertising, the temporal and geographical relevance of advertising messages on mobile devices is enhanced, and the advertising impact is increased many times over through multiple exposures. APG|SGA has a portfolio of over 160,000 analogue and digital advertising spaces and special formats across Switzerland.

Further information
aymo Mobile Targeting:
www.aymo.ch