‘Swiss Out of Home Award’: Meet the expert jury – Call for entries from March 2023

2 February 2023

The AWS is looking forward to receiving numerous entries across six categories for the newly established Swiss Out of Home Awards, which will be presented at the WOOHW! industry event in Zurich on 13 September 2023. The jury comprises 14 leading experts. The call for entries will open in March 2023.

According to its statement, the Swiss Outdoor Advertising Association (AWS) Press release dated 2 February 2023 towards enhanced, collaborative category marketing. This includes the industry event WOOHW!, featuring a creative competition, which will take place for the first time on 13 September 2023 at the Stage One Event & Convention Hall in Zurich. The event will begin with a specialist conference for registered guests, followed by the presentation of the Swiss Out of Home Awards to an invited audience, and will conclude with a party.

Christian Brändle, chair of the jury and director of the Museum für Gestaltung Zürich, explains: “The leading providers in the out-of-home media sector have joined forces to launch a new, broadly based, national creative competition. The Swiss Out of Home Award brings together the best posters and the most promising ideas in digital outdoor advertising. An expert, multilingual jury comprising representatives from the cultural sector, agencies, media planning and major advertisers will select the best work of the year from across Switzerland, which will be celebrated at the awards ceremony in September.”

The expert jury

Christian Brändle

Museum of Design, Zurich

Director (Chair of the Jury)

Jonas Eliassen

Havas AG

CEO

Melanie Felder

AMAG Import AG

Head of Marketing, Volkswagen Passenger Cars

Elise Gaud de Buck

Plates-Bandes

Visual Communication Designer

Pam Hügli

Serviceplan Suisse AG

CEO & Partner

Michael Kamm

Trio SA

CEO

Heike Kammerer-Vercelli

Nestlé Suisse S.A.

Head of Marketing & Consumer Communications

Dennis Lück

BrinkertLück Creatives

Owner & CEO

Monica Märchy

Studio Way AG

Partner & Creative Guide

Dang Nguyen

Credit Suisse AG

Global Head of Strategy, Brand & Advertising

Marco Rose

Mediatonic SA

Co-owner & Head of Strategy

Jonas Voegeli

Zurich University of the Arts

Head of the BA in Visual Communication

Manuel Wenzel

TBWA Switzerland AG

Chief Creative Officer

Thomas Wildberger

Prophet GmbH

Partner & President of ADC Switzerland

Six competition categories
The awards are seeking outstanding, intelligent, creative, pioneering and excellent analogue and digital outdoor advertising campaigns. Relevant and surprising ideas are encouraged. In addition to Gold, Silver and Bronze in each category, a ‘Campaign of the Year’ will be named as the overall winner.

  • Culture

  • Commercial National

  • Commercial, Local & Regional

  • Digital Out of Home

  • Out-of-Home Innovations

  • Public Service

The registration platform will open in March
Incidentally, you don’t have to be a large agency to shine at the Swiss Out of Home Awards: entry is free. Eligible entries include analogue and digital campaigns created by an agency, a design studio, individuals, freelancers or a company responsible for the concept, based in Switzerland or the Principality of Liechtenstein. Entries can be submitted online from 1 March to 30 May 2023 for work that was displayed or broadcast between 1 January 2022 and 30 June 2023. Judging and the publication of the shortlist will take place in June. Winners will be announced at the awards ceremony during the WOOHW! industry event on 13 September 2023.

Full details regarding registration, the competition rules and the judging process will be available from March at www.woohw.ch Published. Details of the WOOHW! industry event will follow later.