Swiss Poster Award: Welti-Furrer Fine Art AG wins the ‘Poster of the Year 2021’ award
1 March 2022
A total of 18 Swiss Poster Awards in gold, silver and bronze were presented from among 33 nominees and a total of 220 analogue and digital campaigns submitted. The ‘When art has to move’ campaign was awarded the ‘Poster of the Year 2021’. The trophies will be presented to the winners in person, and all the winning entries will be showcased in an award-winners’ video. The traditional APG|SGA Poster Night is then scheduled to take place again next year.
The award in the ‘Poster of the Year 2021’ category goes to Welti-Furrer Fine Art AG and its agency Ruf Lanz Zurich for the ‘When art has to move’ campaign. The posters depict iconic spaces from various art periods, shown empty on billboard spaces, with a caption illustrating what it looks like when the specialists from Welti-Furrer have been there. This creative and aesthetically pleasing advertising campaign was launched just in time for the return of Art Basel and celebrates artistic emptiness.
With this project, Welti-Furrer Fine Art AG also secured the gold award in the ‘Commercial Local and Regional’ category. In addition to these two awards, the work by the creative agency Ruf Lanz Zurich was honoured with seven further trophies.
Winners of the Gold Awards in six categories
The following creative campaigns won a coveted ‘Gold Award’:
• digitec.ch (Digitec Galaxus AG, InHouse) in the ‘Commercial National’ category
• Welti-Furrer Fine Art AG (Ruf Lanz Zurich) in the ‘Commercial and Regional’ category
• Foundation for Animals in Law (Ruf Lanz Zurich) in the ‘Public Service’ category
• Museum Haus Konstruktiv (Ruf Lanz Zurich) in the ‘Culture’ category
• VBZ Public Transport (Ruf Lanz Zurich) in the ‘Digital Out of Home’ category
• Hôpitaux universitaires de Genève (Havas Village Genève) in the ‘Out of Home Innovations’ category
Special Awards Ceremony
The main prize for the ‘Poster of the Year 2021’ was presented in person to Welti-Furrer Fine Art AG. The award was presented by Christian Brändle (Chair of the Jury and Director, Museum für Gestaltung Zürich), Markus Ehrle (CEO, APG|SGA), Cristano Gargamelli (Sales Consultant, Zurich Field Sales, APG|SGA) and Peer Kleinfeldt (Key Account Management, APG|SGA).
Information and video of the award winners
• All the winners at a glance: see the table Overview
• Social media: #swissposteraward
Contact
Christian Brändle, Director of the Museum für Gestaltung Zürich
Museum für Gestaltung Zürich, Ausstellungsstrasse 60, 8005 Zurich, christian.braendle@zhdk.ch
Markus Ehrle, CEO of APG|SGA AG
Giesshübelstrasse 4, 8045 Zurich, Telephone +41 58 220 70 71, media@apgsga.ch
Caption
Winning team, from left to right: Cristano Gargamelli, Sales Consultant, Zurich Field Sales (on behalf of the client), APG|SGA; Christian Brändle, SPA Jury Chair and Director of the Museum für Gestaltung Zürich; Thomas Aebischer, Managing Director, Welti-Furrer Fine Art AG; Isabelle Hauser, Art Director, Ruf Lanz Zurich; Markus Ruf, Creative Director and Owner of Ruf Lanz Zurich; Markus Ehrle, CEO, APG|SGA; Peer Kleinfeldt, Key Account Management (agency side), APG|SGA
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