24 May 2022
With numerous gold medals at the Olympic Games and many World Cup victories, the Swiss ski team enjoyed an impressive season. More than ever, mountains are associated with success, freedom and a sense of happiness. Relevant advertising messages in this atmosphere reach winter sports holidaymakers – who are in the mood to spend and enjoy their holidays – and have a positive influence on their purchasing decisions.
This unique mountain atmosphere is ideal for successful out-of-home campaigns. The target audience is reached and engaged through various advertising media within an emotive setting.
In collaboration with the market research institute ‘intervista’, APG|SGA has taken a close look at Switzerland’s mountain sports regions. This has yielded interesting and compelling insights into how different forms of advertising are perceived in the mountains. The results show that advertising in the mountains not only attracts above-average attention, but is also accepted and appreciated by the public.