‘Top of Europe’: APG|SGA remains the long-term marketing partner of Jungfraubahnen Management AG and is expanding its DOOH offering

Jungfraubahnen Management AG is extending its partnership with APG|SGA. The existing contracts have been harmonised and replaced by a new marketing agreement. This means that APG|SGA, as Switzerland’s leading outdoor advertising company, can now offer its advertising clients:over 200 attractive analogue and digital communication solutions in the popular Jungfrau Region and consolidate its market position for high-impact outdoor advertising in the mountains within Switzerland’s largest and best-known tourist regions.

As a partner of Jungfraubahnen Management AG, APG|SGA markets over 200 eye-catching advertising spaces. These include around 60 BigPosters in all standard mountain formats, the most striking of which measures over 100 m². Twelve new illuminated advertising spaces (each measuring 20 m²) are now strategically positioned at the new Matten stop near Interlaken. From the 2024 summer season onwards, the network will be expanded to include a further 10 new Mountain ePanels at the stations on the Jungfraujoch – Top of Europe. Mountain ePanels can be ideally combined with Elevator ePanels in the hotel sector of the Alpine region; they are powered by 100 per cent renewable and eco-friendly energy.

The Jungfraujoch – Top of Europe – is a UNESCO World Heritage Site and Switzerland’s flagship tourist attraction. Europe’s highest railway station (3,454 m) was visited by over a million guests from all over the world in 2023. These figures demonstrate the immense appeal of the Jungfraujoch – Top of Europe and the surrounding mountains as a destination for both domestic and international visitors.

Advertising messages in the Jungfrau Region appeal to a particularly active, mobile audience – including affluent international visitors, winter sports enthusiasts, influencers, as well as numerous day-trippers from Switzerland and the local resident population. Through traditional and digital advertising solutions, advertisers benefit year-round from a unique ‘Top of Europe’ communication environment.

Further links
Mountain advertising and offers from APG|SGA:
www.apgsga.ch/de/produkte-und-preise/werbekanaele/bergbahn-werbung

Adventure parks, sports facilities and information from Jungfrau Management AG:
www.jungfrau.ch