Two new appointments in Key Account Management

APG|SGA is strengthening its Key Account Management team with one internal promotion and one new appointment. By strategically expanding the team with the addition of Pascal Giger and Adriano Fernandes, Switzerland’s leading outdoor advertising company is sending a clear signal of continuity, customer focus and consulting expertise.

Pascal Giger has been working as a Key Account Manager in the KAM agency team since the start of the year. He previously worked at APG|SGA as a Media Planning Team Leader and therefore brings with him in-depth knowledge of planning and consultancy processes, as well as many years’ experience of working with agencies.

In addition, Adriano Fernandes joined the KAM direct client team as a Key Account Manager on 1 November 2025. With him on board, APG|SGA gains a dedicated point of contact for direct clients and further expands its support in this segment. A qualified media manager (Eidg. Dipl.), he has held various key positions in marketing (radio, digital, events, cinema, print) over many years and brings proven senior-level media expertise to the role. Most recently, he worked as Director of Business Development & Relationships at Omnicom Media Group.

Both will report directly to Marcel Baumann, Head of Key Account Management at APG|SGA. He is delighted with these two appointments: “With Pascal Giger and Adriano Fernandes, we are gaining two proven experts who bring a deep understanding of the market. Their commitment will play a key role in enabling us to advise our clients and agencies even more comprehensively and to develop effective communication solutions together.”

With these personnel decisions, APG|SGA is specifically strengthening its client and agency support and underlining its commitment to continuing to provide advertisers in the outdoor advertising market with competent and experienced points of contact.

Caption: Pascal Giger (left) and Adriano Fernandes.